February 19th.Prof. Dietmar Pfaff from the Rheinische Universität für Wissenschaftliche Technische Hochschule (RWTH) in Cologne, Germany, together with a group of 12 representatives from the German business community, including Dr. Asressahegn Tesema (Head of Development and Deputy Director of Pikatron GmbH).Visiting the Sino-German Branding Department, Zhang Yiping, Director of the Department of Branding, and Stefan Waller, Vice Dean of the Joint School of the German University of Branding and Applied Sciences at Zhejiang Wanli College received the guests, and the two sides centered on"Sustainable development and green energy branding"We had an in-depth dialog to discuss the cutting-edge concepts and practical paths of green brand construction.
Rheinische Fachhochschule Köln (RFH), Cologne, GermanyAiming to cultivate applied talents, it offers more than 40 bachelor's and master's degree programs covering specialized fields such as engineering, media, medical economics and health, and economics and law, with an emphasis on the development of applied sciences and the close integration of theory and practice.
Pikatron GmbHFounded in 1974 and headquartered in Usingen/Taunus, the company is a leading manufacturer of electromagnetic components for a wide range of applications in the fields of industrial control, new energy, automotive electronics, medical equipment and telecommunications. In recent yearsPikatron is actively involved in green energy projects, , ,Working with academia and business to promote sustainable developmentThe company has demonstrated its leadership in technological innovation and market adaptability.
At the beginning of the meeting, Mr. Zhang Yiping, Director of Sino-German Branding, warmly welcomed Prof. Dietmar Pfaff and his delegation. Afterwards, Mr. Stefan Waller, Vice Dean of the School of Branding, introduced the development of the School of Branding in China and Germany.Brand Building High-end Talent Cultivation, ,Introduction of foreign quality teaching and industry resources, ,international cultural exchange, ,Internationalization and integration of industry and educationand other practices, and specifically noted that the school division, through theLecture series on "International Brand Innovation" and cutting-edge courses such as "Circular Economy and Sustainable Brand Design"., actively guiding students to explore innovative paths to green branding.
Prof. Pfaff shared "Smart City Rheinland 2030"He expressed his hope that the project's outcome, which focuses on the rebranding strategies of German SMEs in the energy transition and the "Urban Carbon Footprint Visualization System" developed by his team, will be a success in the future.Sharing through multiple perspectives of marketing, cross-cultural innovation management, and brand building, , ,Inspiration for the Sino-German Branding School on sustainability and green energy brandingIn addition, it promotes cooperation and exchanges between the two sides in related fields, and jointly plans for the development of green brand building.
During the networking discussion, Dr. Asressahegn Tesema, a special guest, shared thePikatron GmbH's innovative practices and brand building experience in the field of green energy. He emphasized the key role of business in the green energy transition and how to achieve sustainable business development through technological innovation and brand management.
The successful organization of this exchange meeting has provided an opportunity for the Sino-German Branding Department to exchange ideas with the Cologne Rheinland University of Applied Sciences and German companies.Laid a solid foundation for further cooperation in the field of green brand building. The two sides look forward to more substantive cooperation projects in the future.Co-cultivate green brand building talents with international vision and innovation abilityThe Government will make a greater contribution to the promotion of global sustainable development.
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