Sino-German Faculty of Branding
Zhejiang Wanli University deeply introduced the education and teaching resources of Brand University of Applied Sciences and established Sino-German Faculty of Branding. Under the jurisdiction of the Faculty, Zhejiang Wanli University has the Joint Institute of Zhejiang Wanli University and Brand University of Applied Sciences, Sino-German Institute of Design and Communication, and the Research Institute of Brand Sciences.
The Sino-German Faculty of Branding is oriented to serve the high-quality development of the economy and society, actively adapts to knowledge innovation and technological progress, focuses on "brand science", builds brand design, brand communication, brand management and other emerging cross-disciplinary majors, and develops with characteristics. The Sino-German Faculty of Branding maintains the linkage with domestic and foreign enterprises and industries, and cooperates in talent demand prediction, cultivation and evaluation, and strives to realize the mutual matching and promotion between disciplines and specialties, industry chain, innovation chain and talent chain.
The Sino-German Faculty of Branding gives full play to its three main advantages: the advantage of resources and channels for international cooperation, the advantage of emerging disciplines in brand science, and the advantage of organizational platform for the integration of industry, science and education, optimizes the curriculum, faculty, teaching conditions and practice bases, and develops talent training programs based on the principle of "intercultural + interdisciplinary" to cultivate international applied talents. The program is designed on the principle of "intercultural and interdisciplinary" to cultivate international applied talents.
The Sino-German Faculty of Branding - Chinese spirit, German standards, brand leading, integration of industry, science and education.
Joint Institute of Zhejiang Wanli University and Brand University of Applied Sciences
Joint Institute of Zhejiang Wanli University and Brand University of Applied Sciences is a Sino-foreign cooperative institution approved by the Ministry of Education, which adopts the 4+0 model to cultivate talents in visual communication design (Brand Design) and advertising (Brand Communication). Students study at Zhejiang Wanli College for 4 years and graduate with both a bachelor's degree certificate and a bachelor's degree certificate from Zhejiang Wanli University and a bachelor's degree certificate from German Brand University of Applied Sciences.
Sino-German Institute of Design and Communication
In the context of Sino-German all-round strategic partnership, Zhejiang Wanli University established the Sino-German Institute of Design and Communication to introduce the subject curriculum, professional teaching team and management quality standards of foreign universities, cultivate internationally competitive brand design, brand communication, brand management, international economy and trade professionals, and serve the construction of an innovative country.
At present, Zhejiang Wanli University cooperates with German Brand University of Applied Sciences to offer 2+2 Sino-German double-degree programs in visual communication design, advertising and exhibition economics and management (taught in English), and cooperates with State University of New York at Plattsburgh (USA), Manuka Institute of Technology (New Zealand), University of Paris-East Crédèle (France), University of Hertfordshire (UK), University of South Wales (UK) and Keele University (UK) to offer 2+2 Sino-German double-degree programs in international economics and trade. The 2+2 International Economics and Trade Dual Degree Program is offered in cooperation with the State University of New York at Plattsburgh, the New Zealand Institute of Technology at Nooka, the University of Paris East at Crédérique, the University of Hertfordshire, the University of South Wales, and Keele University.
The Sino-German Institute of Design and Communication, adopting the 2+2 model, students study in Zhejiang Wanli University in the first and second academic year, and in the third and fourth academic year in the foreign partner university, and graduate with both a bachelor's degree certificate from Zhejiang Wanli University and a bachelor's degree certificate from the foreign partner university.
Institute of Brand Science
As an innovation service platform for the integration of industry, science and education, the Institute of Brand Science conducts academic research related to brand science and promotes the improvement of education and teaching; promotes the transformation of scientific and technological achievements and the practical application of research results by teachers and students.
Students of the Sino-German Faculty Branding can choose internships at the practical teaching bases of the German University of Applied Sciences in Europe, or at European companies in China, including multinational companies/groups such as Unilever, British American Tobacco, Siemens, Volkswagen, BMW, HAPE, and creative/media companies such as Landor Brand Design, Ogilvy & Mather Advertising, Publicis, Rongma Advertising, Mutabor, etc. Graduates mostly choose to pursue further studies abroad or employment in multinational companies.
Chinese University
Zhejiang Wanli UniversityIn 1999, the university was approved by the Ministry of Education as a new type of university with "new management mode and operation mechanism for public universities", which was hailed by education experts as "an exemplary practice of modern university system with Chinese characteristics". It has been hailed by education experts as "an exemplary practice of modern university system with Chinese characteristics".
In 2004, the university and the University of Nottingham in the UK jointly founded the first Sino-foreign cooperative university in China, the University of Nottingham Ningbo; in 2011, the university was approved by the Academic Degrees Committee of the State Council as a pilot unit for master's professional degree postgraduate education and became the chairman unit of the pilot unit alliance; in 2015, it became "In 2015, the university became a pilot demonstration school for application-oriented construction in Zhejiang Province; in 2017, the university became a "national demonstration university for deepening innovation and entrepreneurship education reform". Translated with www.DeepL.com/Translator (free version)
The university focuses on foreign exchanges and cooperation to create a strong international atmosphere. To serve the national strategy of "One Belt, One Road", in 2017, the university jointly established the "Silk Road Business School Alliance" with 36 colleges and universities in Central and Eastern Europe, the United States and France, as well as 56 business schools of domestic universities to cultivate multilingual and cross-cultural composite business application talents. The school has established the Silk Road Business School Alliance to cultivate multilingual, cross-cultural and composite business application talents. In 2017, nearly 400 students went to more than 20 partner institutions for study and exchange, with students from more than 10 countries, including the United States, the United Kingdom, Japan, Korea and New Zealand. More than 300 international students from more than 40 countries are studying for undergraduate and master's degrees as well as further studies.
German University
Brand University of Applied SciencesIt is currently the only university in Europe that focuses on the teaching and research of "branding". The university was founded under the leadership of the German Brand Institute (Der Deutsche Markenverband, founded in 1903, a national brand research organization). The main building is a classic Bauhaus-style building, and the secondary building and Heine's former residence on the campus are all historically protected buildings.
The German University of Applied Sciences in Branding offers bachelor and master degree programs in brand design, brand management, international brand communication and international brand management.
In 2013, the university signed a cooperation agreement with China Academy of Art to hold a master's program in international brand communication. The program was officially approved by the Chinese Ministry of Education, and in 2014, the university signed a cooperation agreement with Beijing Normal University Zhuhai to hold the "International Brand Communication Program in Visual Communication Design". The program was officially approved by the Chinese Ministry of Education, making it the only Sino-German cooperative program in China for undergraduate studies in art.
Close cooperation with industry is one of the most important features of the German University of Applied Sciences. The university's "Co-branding Committee" consists of more than 20 well-known multinational companies and groups, including Unilever, British American Tobacco, Siemens, Volkswagen, and Allianz Insurance. The school has also established close practical relationships with leading creative and media companies, including Landor Branding, Ogilvy & Mather, Publicis, Mutabor and others. The school has practice teaching bases in Hamburg, Berlin, Munich and London.
The training model and curriculum of German brand universities of applied sciences are highly internationalized. Within the framework of EU unified academic system, the university has carried out inter-university cooperation programs such as mutual recognition of credits, mutual exchange of visiting scholars, and mutual sending of international students with partner universities in the UK, France, Spain, Austria and other countries to provide students with a platform for cross-cultural academic exchanges. Students study in Zhejiang Wanli College in the first and second academic years, and in the foreign partner universities in the third and fourth academic years, and they can obtain the undergraduate degree certificate, bachelor's degree certificate and the bachelor's degree certificate of the foreign universities at the same time after graduation.
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