Empathic Branding
活动地点：浙江万里学院
主讲人：Prof.Dr.Ansgar Eidens
安斯加•艾登斯教授
Today, it is more important than ever to build an emotional connection with your audience, to engage the people who use your products in real conversations and to inspire connection. Empathic Branding allows brands to build this emotional connection. Empathic stands for: Knowing what the consumer needs and expects in a certain situation, at a certain time and in a certain context. Interaction, address and form must be adapted accordingly.
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