The Force in Branding
活动地点：浙江万里学院
主讲人：乐剑峰
Since this century, under the background of economic globalization, brand globalization has become the general trend. And the growing Chinese brands also need to show their unique creativity on the international stage to achieve brilliant results.
The cold international brands in former days are eager to gain a place in the new and huge Chinese market. Therefore, they are also racking their brains to adapt to this strange environment, and strive to communicate with Chinese consumers in a localized manner.
What is the way for brands in the era of fragmented information? How to face the changeable market and fierce competition? Mr. Le Jianfeng, an expert in brand planning and creative management and the author of advertising copy, will interpret the challenges and opportunities that advertising practitioners will encounter through the analysis of famous brand cases.
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