Humanity charm and value myth constructed by brand
活动地点：浙江万里学院钱湖校区53号楼53211教室
主讲人：陈君倩
At present, China’s luxury sales have ranked second in the world, second only to the United States, and consumers are becoming increasingly younger, with an average age of 25 from 35. As the global luxury industry further contacts with the young market, the concept of “light luxury” derived from it is rising, which indicates that luxury goods are gradually entering the public vision. However, the whole public still knows little about the core operation of these high-end brands. On November 15, Mr. Chen junqian, the industry’s first-line master, will deeply interpret luxury brand management for the youth brand people.
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