活动地点：线上直播
主讲人：ANKE FOCHLER
Along with the rise of sports trends and related concepts, sports products have gradually become an important choice for the public’s daily consumption, and people’s requirements for such products have expanded from performance to aesthetics. In order to meet the various needs of consumers between daily travel and sports, fashion genes have become one of the essential elements of the product. This seminar will introduce how to keep a sports brand focused on its core business, while using market and fashion trends to attract consumers’ attention, maintain brand vitality and innovation, and even develop markets and profits in both sports and fashion.
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