【讲座】消费者精神学和品牌推广

Consumer Neuroscience&Branding

活动地点：浙江万里学院

主讲人：Prof.Dr.Yonca Limon-Calisan

丽蒙•卡莉珊教授
The lecture introduces students to fundamentals in consumer neuroscience and highlights its relevance for brand management and brand design. Selected neuroscientific methods for the measurement of visual attention, emotions and engagement are demonstrated. This presentation finishes with neuromarketing studies and concise implications for the practice.