【讲座】品牌的力量: 满足顾客的情感和价值观

The Power Of Branding: Meeting The Customers Emotions And Values

活动地点：浙江万里学院

主讲人：Prof.Ute Roseler

乌塔•罗斯勒教授
Branding from a holistic perspective—Based on my personal background this lecture approaches branding on an art and an interdisciplinary (design and management) perspective.
Brands have a deep impact and hand consumers a guiding light. Therefore we have to create and develop brands from a holistic perspective. And this lecture will reveal some of the essential principles.