活动地点：浙江万里学院
主讲人：Prof. Dr. Thomas Suwelack
Digitization turns everything – industries, companies, customer expectations, etc. – upside down. Those who do not understand digitization and its impact on brand and customer management are left behind.
On the other hand, those who gain a deeper understanding of the fundamental characteristics of digitization can emerge as winners. But how exactly? This answer should be given in concise form with the help of an integrative approach to brand and experience management in digital times.
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