2nd International Conference on Brand Communication

Call for Submissions

Branding Studies in the AI Age

2^nd International Conference on Brand Communication

October 18-19, 2025

The 2nd International Conference on Brand Communication (ICBC) invites scholars, industry professionals, and designers to submit their papers for an exciting opportunity to explore how artificial intelligence (AI) defines and drives branding and communication strategies in the present and future. In today’s digital landscape, AI tools, like machine learning, natural language processing, and deep learning, have become indispensable for businesses. But beyond just tools, AI is reshaping how brands connect with consumers, how products are developed, and how businesses operate. This conference will examine how AI is changing brand identity, improving audience engagement, and telling stories in a new way in the digital environment.

Hosts and Organizers

Sino-German Faculty of Branding, Zhejiang Wanli University, Ningbo, China

Brand University of Applied Sciences, Hamburg, Germany

Main Venue: 

Sino-German Faculty of Branding, Zhejiang Wanli University, Ningbo, China

The Sino-German Faculty of Branding at Zhejiang Wanli University in China is a leading institution focused on branding education and research. Established as a collaboration between China and Germany, it integrates international expertise to cultivate global branding talent. The faculty strongly emphasizes brand strategy, cross-cultural communication, and AI-driven brand innovation, bridging Eastern and Western perspectives and making it a unique hub for future brand leaders.

Partner Venue:

Brand University of Applied Sciences,

Hamburg, Germany

The Brand University of Applied Sciences is in Hamburg, Germany. It was founded in 2014 and is the first university in Germany to focus on branding – the central strategic success factor for national and international companies.

Conference Themes

We invite submissions that examine a wide range of topics related to AI and branding, including but not limited to:

·      AI in brand identity formation and management

·      AI in personalized marketing and customer experience

·      AI-driven content creation

·      AI in brand design

·      Ethical considerations of AI in brand communication

·      AI in shaping brand narratives and storytelling

·      Consumer perceptions and the impact of AI on brand trust

·      AI and the future of influencer marketing

·      Machine learning and data-driven insights for brand development

·      AI’s impact on cross-cultural brand communication

Important Dates

• Submission Deadline: August 1, 2025
• Notification of Acceptance: August 15, 2025
• Full Paper Submission Deadline: September 15, 2025
• Conference Dates: October 18-19, 2025

Outcomes

The 2^nd ICBC has the following expected outcomes:

1.     The selected papers presented at the conference will be included in an edited book published by a publisher chosen as the first volume of our ICBC Proceedings Series.

2.     Certificates will be issued to the presenters, chairs, and discussants. 

3.     Top papers will be recommended for publication in a selected journal.

Symposiums

1) AI and the Future of Brand Storytelling

This symposium focuses on the transformative power of AI technologies in shaping the future of brand storytelling. It examines how innovative AI tools revolutionize how brands connect with their audiences through personalized, interactive, and immersive narratives. The symposium showcases AI’s cutting-edge applications in storytelling and highlights how these technologies enhance creativity, build emotional connections, and redefine brand communication in the digital age. This discussion provides a platform to explore AI’s opportunities and challenges in creating impactful brand stories.

2) Brand Communication and Translation in the AI Age

This symposium examines how AI technologies transform brand communication and translation, enabling brands to navigate cultural and linguistic differences more effectively. Discussions will highlight the role of AI-driven tools in fostering authentic connections with diverse audiences, enhancing engagement, and building loyalty in the global digital marketplace. The symposium aims to provide actionable insights into leveraging AI to address cross-cultural communication challenges by exploring real-world applications and innovative strategies. Participants will gain a deeper understanding of how AI shapes the future of global brand strategies.

3) Branding China in the AI Age

This symposium explores AI’s opportunities and challenges to branding in China, focusing on how AI technologies reshape consumer perceptions and marketing strategies. Discussions will cover data-driven branding, ethical considerations, and innovative approaches to consumer engagement in the Chinese market. Participants will share research findings, case studies, and strategies to help brands connect meaningfully with audiences. This symposium provides a platform for examining AI’s role in driving brand growth and addressing global market complexities.

4) Branding Studies in the AI Age

This symposium focuses on the transformative impact of AI advancements on branding strategies, audience engagement, and communication practices. Attendees will explore innovative applications of AI in brand studies, including its effects on decision-making, content personalization, and consumer behaviors. Participants will gain insights into navigating branding in a rapidly evolving digital era through keynote presentations and interactive discussions. The symposium will also address the ethical implications of integrating AI into branding, ensuring responsible and impactful strategies.

5)  Strategies for Internationalizing Chinese Brands

This symposium examines how Chinese brands can leverage AI technologies to enhance their global presence and effectively communicate with diverse international audiences. Topics include AI-driven storytelling, market segmentation, and ethical considerations in global branding. Participants will share case studies and innovative strategies to navigate the challenges of international branding, highlighting the transformative role of AI in connecting with consumers worldwide. This discussion offers valuable perspectives on elevating Chinese brands on the global stage. The symposium will feature three to five panels, each hosting three to five presenters.

6）Philosophical Perspectives on Brand Communication and AI

This symposium explores the ethical, cultural, and theoretical dimensions of integrating AI into brand communication. Discussions will address critical questions about authenticity, trust, and the evolving nature of brand identity in an AI-driven world. The symposium aims to deepen our understanding of how AI reshapes communication frameworks and value systems through philosophical inquiry and practical examples. Participants will engage in meaningful dialogue about navigating branding complexities in an era of rapid technological change.

7) Innovative Practices in Hospitality Branding

This symposium focuses on the evolving branding strategies in the hospitality industry, emphasizing innovative practices that enhance guest experiences and build brand loyalty. Discussions will explore the integration of technology, the use of social media, and emerging trends that redefine branding in this sector. Participants will gain insights into creating impactful and guest-centric branding strategies by sharing research and case studies. This symposium provides a platform for envisioning the future of hospitality branding in a competitive and ever-changing market.

8) Comparing European and Asian Brand Communication

This symposium will have up to 9 panels to delve into brand communication’s intricate and evolving landscape, focusing specifically on comparative studies between the Asian and European contexts. Participants will explore how cultural differences, market dynamics, and consumer behaviors influence these two regions’ branding strategies and communication approaches. This event seeks to enhance understanding and inspire new ideas in global brand communication, paving the way for more culturally aware and impactful marketing initiatives.

9) Student Symposiums on Brand Communication

This symposium features up to 8 panels where both undergraduate and graduate students can present their research papers. This symposium will focus on a wide range of topics related to brand communication, offering a platform for emerging scholars to share their insights and foster engaging discussions.

Submission Guidelines:

• The abstract must contain 250 words, summarizing your research focus, methodology, and key findings.
• Full papers should not exceed 8,000 words and must adhere to the APA 7th edition guidelines.
• All submissions must be original and not have been previously presented or published.
• Please follow the formatting guidelines outlined on our conference website.
• Submissions must be in English.
• Submissions will go through a double-blind peer review process.