第三届国际品牌传播学术会议（ICBC2026）
Third International Conference on Brand Communication (ICBC2026)
会议主题：以人为本的人工智能：品牌与体验创新
Theme: Human-Centred AI for Branding and Experience Innovation
会议时间：2026年10月17–18日
Time：October 17-18, 2026
主办单位：浙江万里学院中德品牌学部
Hosted by Sino-German Faculty of Branding, Zhejiang Wanli University，Ningbo, China
会议形式：线上线下结合，
同步开放全球虚拟参会通道
Form: Virtually & Globally
会议综述
Conference Overview
随着人工智能技术持续深度融入品牌传播、市场营销与用户体验全流程，品牌领域正面临一道核心命题：技术在重塑沟通范式、提升传播效能的同时，亦可能削弱品牌关系中最根本的人类情感联结。人工智能固然为行业带来了效率升级、精准触达与规模化个性化服务的显著优势，但随之而来的，还有互动场景“去人性化”、情感共鸣缺失及消费者信任度下滑等潜在挑战。
ICBC2026诚邀学界与业界共同探讨这一关键转折点。本届会议以“以人为本的人工智能：品牌与体验创新”为主题，旨在思考人工智能如何不是替代，而是丰富人类的创造力、情感深度、文化表达与社区建构。在这一框架中，“以人为本的人工智能”强调共情、透明、伦理责任与人类福祉，指导品牌以更负责任的方式设计技术，使其能够支持真实、包容且富有意义的体验。
我们欢迎全球研究者与业界实践者提交相关研究成果，共同探讨在自动化程度日益提升的时代背景下，品牌如何通过负责任的人工智能应用，深化人际联结、强化消费者信任，并创造更具情感价值与商业意义的互动体验。期待您的加入，与我们一同勾勒技术服务于人类需求、人类价值始终居于品牌体验核心的未来蓝图。
As AI becomes increasingly integrated into branding, marketing, and user experience, brands face a new challenge: technology can strengthen communication, yet it may also weaken the human connection at the heart of every meaningful brand relationship. While AI offers efficiency and personalization, it can also create risks of reduced empathy, dehumanized interactions, and declining trust.
ICBC2026 invites scholars and practitioners to explore this critical moment. Under the theme “Human-Centred AI for Branding and Experience Innovation,” we consider how AI can enrich, rather than substitute, human creativity, emotional depth, cultural expression, and the building of communities. Human-Centred AI provides a framework that emphasizes empathy, transparency, ethics, and human welfare, guiding brands to design technologies that support authentic and inclusive experiences.
We welcome research that investigates how brands can use AI responsibly to deepen human connection, strengthen trust, and create meaningful interactions in an increasingly automated world. Join us as we envision a future of branding in which technology supports human needs, and human values stay at the heart of every experience.
主题相关议题
Suggested Topics Related to the Theme
现诚邀各位学者围绕下述主题提交研究成果，议题涵盖但不限于以下方向：
We encourage submissions that explore, but are not limited to, the following topics:
1.人类体验、情感与人工智能互动
Human Experience, Emotion & Interaction with AI
·面向共情、信任与情感舒适的AI体验设计研究
·服务与体验设计中的人机协同机制
·AI介导互动中“去人性化”现象的防治路径
·Designing AI that supports human empathy, trust, and emotional comfort
·Human - AI collaboration in service and experience design
·Preventing dehumanization in AI-enabled customer interaction
2.人工智能驱动的叙事、创意与品牌传播
AI-Driven Storytelling,Creativity & Brand Communication
·AI在品牌叙事与内容生产中的协同创造作用
·AI生成内容的真实性与情感共鸣研究
·AI赋能的多感官与多模态品牌传播
·AI as a co-creator in brand storytelling and content production
·Authenticity and emotional resonance in AI-generated narratives
·Sensory and multimodal branding powered by AI
3.社群、文化与地方品牌的人工智能创新
Community, Culture & Place Branding with AI
·AI驱动的社群参与及协同创造
·面向地方文化、旅游及目的地品牌的人本主义AI应用
·支持包容性文化叙事与社会对话的AI应用
·AI-enabled community participation and co-creation
·Human-centred AI for local culture, tourism, and destination branding
·Inclusive cultural storytelling and social dialogue supported by AI
4.品牌中的消费者信任、伦理与人工智能治理
Consumer Trust, Ethics & AI Governance in Branding
·依托透明、可解释与合伦理的AI构建消费者信任
·品牌传播中AI的数据隐私、公平性与责任使用
·AI相关失误、危机及消费者怀疑的管理
·Building trust through transparent, explainable, and ethical AI
·Data privacy, fairness, and responsible use of AI in brand communication
·Managing AI-related errors, crises, and consumer skepticism
5.品牌与创意产业中人机共创的未来
Future of Human- AI Co-Creation in
Branding & Creative Industries
·品牌、设计与广告领域的人机创意协同工作流
·AI环境下品牌忠诚与情感联结研究
·代际视角下的品牌沟通与消费者体验期待
·Human–AI creative workflows in branding, design, and advertising
·Future brand loyalty and emotional connection in AI-mediated environments
·Intergenerational branding and the expectations of emerging audiences
投稿说明Submission Guidelines
本次会议欢迎以下类型的摘要投稿：
学术论文
实践案例研究
圆桌论坛
工作坊提案
We welcome abstract submissions for:
Academic Papers (Full & Work-in-Progress)
Practitioner Case Studies
Panel Discussions
Workshops
请提交以下材料，并发送至：songzhennuo@zwu.edu.cn，截止日期为2026年5月1日。组委会将于2026年6月1日前完成评审并通知录用结果。
一篇300–400 字的论文摘要（不含参考文献），请以 PDF 附件 形式提交。
请在邮件正文中注明您的：姓名、职称/身份（如独立学者、研究生、博士后、助理教授等）、所属机构（如适用）、以及常用电子邮箱地址。
If you wish to present a paper at this event, please send the following documents to songzhennuo@zwu.edu.cn by May 1, 2026, the organizers will consider these submissions and advise on acceptance by June 1, 2026.
1. An abstract of 300-400 words (not including references) as a PDF attachment.
2. Please include your name, title (i.e., independent scholar, graduate student, postdoc, assistant professor, etc.), affiliation/institution if you have one, and preferred email address in the body of the email.
关键日期Key Dates
摘要提交截止日期：2026年5月1日
录用通知发布日期：2026年6月1日
Abstract Submission Deadline: May 1, 2026
Notification of Acceptance: June 1, 2026
如果您在投稿过程中遇到任何问题，请发送邮件至 songzhennuo@zwu.edu.cn, 并在邮件主题中注明“ICBC2026 – Submission issue”
If you experience any issues during the submission process, please email songzhennuo@zwu.edu.cn with the subject line “ICBC2026 – Submission Issue”
我们诚挚期待各位提交兼具创新性与学术深度的研究成果，共同探讨在未来品牌传播中提升人际联结的有效路径。
We look forward to receiving your innovative research and insights as we collectively explore how to elevate human connection in the future of branding.
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