I. Advertising - serving global brand communicators
1.1 Professional Overview
China is transforming from a manufacturing powerhouse to a brand powerhouse. Establishing a well-known brand requires a well-developed positioning and marketing strategy by brand planners and advertisers. The latter part of the 2+2 Sino-German Dual Diploma in Advertising is dovetailed with the Brand Communication program at the German University of Applied Sciences in Branding, where the two universities work together to train people with a keen insight into current and future international branding trends and familiarity with international rulesSenior talent in cross-cultural advertising and brand communication.
This major is in line with the European education system and aims to cultivate highly qualified and applied talents in advertising creativity and brand communication with good humanities and international vision, capable of cross-cultural communication and cooperation, with the ability of advertising creativity and execution, brand planning and communication, marketing analysis and public relations, understanding the development trend of advertising industry, and mastering relevant study and research methods. Through learning brand planning, marketing promotion, marketing strategy, customer service, public relations strategy, advertising creativity and other related knowledge, students learn to use scientific methods to understand the market, understand the audience, and can use creative means, efficient media, clever planning to communicate and promote the brand.
1.2 Enrollment Plan for 2023
| Professional Name | Trinity enrollment plan (people) | General entrance examination enrollment plan (people) | Selected Subjects | Tuition in China (yuan/academic year) | Tuition fees in Germany (EUR/year) |
| Advertising Studies (Sino-German 2+2 Dual Degree Program) | 20 | 40 | No limit | 38000 | 10680 |
1.3 Professional advantages
The latter part of the 2+2 Sino-German double diploma program in advertising is aligned with the brand communication program of the German University of Applied Sciences in Branding. The two universities will work together to cultivate senior talents in cross-cultural advertising and brand communication who have a keen insight into current and future international brand development trends and are familiar with international rules.
1.4 Core Courses
- Communication Management Communication Management
- Public Relations and Content Marketing Public Relations & Content Marketing
- Human Resources and Project Management HR & Project Management
- Communication and Media Sciences Communication and Media Science
- Media planning and control Media Planning and Controlling
- Brand Communication Strategic Planning Strategic Planning in Brand Communication
- Advertising Ethics and Corporate Responsibility Business Ethics and Corporate Social Responsibility
- Internal brand communication Brand Communication in Special Fields
- Brand Internationalization International Branding
- Digital Branding Digital Branding
- Interdisciplinary Brand Communication Practice Program Interdisc. Practice Project Brand Communication
- Advertising Economics Economics in Advertising
- Brand Communication Practice Transformation Project Practice Transfer Project - Brand Communication
Second, international economics and trade - insight into the vagaries of the international market of economic and trade talents
2.1 Professional Overview
The major is in line with the European and American education systems, and aims to train people with a good scientific education, a solid and systematic grasp of the basic knowledge of professional theory, familiar with international economic and trade laws, rules and practices, good English and computer application skills and cross-cultural communication skills, and the ability to engage in practical international business in foreign-related departments, and masterModern business technology, proficient in import and export business of international economic and trade high quality applied talents. Through the study of economics, international finance, international trade practice, international business law, introduction to the international trade profession, management, economic law, accounting and other related knowledge, students learn to apply scientific methods to understand the logic behind trade and the trade market, and can flexibly apply relevant knowledge and skills to analyze trade transactions and use reasonable scientific means to skillfully promote international trade activities.
2.2 Enrollment Plan for 2023
| Professional Name | Trinity enrollment plan (people) | General entrance examination enrollment plan (people) | Selected Subjects | Tuition in China (yuan/academic year) | Foreign Tuition |
| International Economics and Trade (Chinese and Foreign 2+2 Dual Degree) | 0 | 30 | No limit | 38000 | Subject to specific foreign university tuition fees |
2.3 Professional advantages
In the post-diploma stage of International Economics and Trade 2+2, students can choose one of several partner universities to study in, and under the joint training of the two universities, they will become high-quality applied economic and trade talents who have the foundation of modern international economic and trade knowledge, master the general laws of modern enterprise management and have basic scientific research ability.
2.4 Core Courses
- Microeconomics
- Macroeconomics
- International Trade Theory and Policy
- International Finance
- International Trade Practice International Trade Practice
- International Economic Cooperation International Economic Cooperation
- International Business Law International Business Law
- Introduction to International Trade Introduction to International Trade
- Management
- Economic law
- Accounting
- Corporate ethics and culture
2.5 Employment prospects
Graduates of International Economics and Trade major (Sino-foreign 2+2) can engage in foreign trade management in foreign trade economic management department of government; engage in foreign trade business and international market marketing work in foreign trade enterprises; engage in management work in domestic and foreign banks and non-bank financial institutions; engage in trade economics, financial investment, marketing, business management, e-commerce, international logistics work in state organs, national economy comprehensive departments, commercial departments, foreign-related enterprises, joint ventures, large industrial and commercial trading companies or They are engaged in trade and economy, financial investment, marketing, management, e-commerce, international logistics, teaching and scientific research in universities and research institutions.
2.6 Foreign Partner Universities
Students have a total of 6 partner universities to choose from, and the following is a brief description of each of the 6 universities.
University of Hertfordshire, UK
The University of Hertfordshire is located in a quiet and affluent area of Hertfordshire, just 20 minutes from central London. Here, students can enjoy both the excitement of the British capital and the low cost of living. The University of Hertfordshire has an excellent competitive edge both in the UK and internationally. The university holds several accolades, such as TEF Gold Award 2018; Times: Queen's Award; Times: Enterprise University of the Year; Complete University Guide: 74th in the UK; Times: Top 70 New Universities in the World, etc.
The University of Hertfordshire, a "Times: Enterprise University of the Year 2009-2010", has an employment rate of 96.5%, the highest in the East and higher than Oxbridge. The university has excellent teaching resources, such as the first and the largest LRC (Learning Resources Centre) in the UK, which is open to all students 24 hours a day, 364 days a year; 70% teachers from the front line of business and industry; a large number of job fairs, interview resume guidance, career planning; 95% and above Courses offer 1 month - 1 year internship opportunities.
University of South Wales (USW), UK Public
The University of South Wales (UNSW) was officially established in 2013. To enhance the university's competitiveness in the UK and internationally, Council members announced the merger of the University of Glamorgan and the University of Newport. Today, the University of South Wales is a national regional university with over 30,000 students and five campuses across Cardiff, Newport and Dubai, United Arab Emirates.
The University of South Wales offers over 500 courses, many of which have been accredited by the world's leading professional bodies. The University of South Wales also has strong links with companies from all walks of life, offering a wide range of internship and research opportunities for students, including well-known companies such as British Airways, L'Oreal, Microsoft and Rolls-Royce. Because the university focuses on the development of students' abilities in teaching, the students trained by the university are widely recognized by various institutions, and the employment rate is as high as 95%.
Manuka Institute of Technology (MIT), New Zealand
MIT is located in Auckland, the largest city in New Zealand and the most developed business city in the country.
The new campus offers the most advanced teaching facilities and equipment in New Zealand - the VDI system - to provide an interactive learning environment for students. The development of the campus incorporates Auckland Council's municipal planning, transport hub and industry planning. The campus is connected to a metro station and is only 15 minutes from Auckland city center. There are more than 2,000 companies in the vicinity of the school, and the hands-on approach to teaching and learning produces real job seekers. Degrees awarded are of the same standard and widely recognized as university degrees, with a multi-faceted, ladder-style curriculum that is flexible enough to suit different students' academic backgrounds.
University of Crédertal, Eastern France (University of Paris XII - UPEC)
The University of Paris XII is one of the 13 universities in Paris that were created in the 1960s as a result of the splitting of the former University of Paris. It is a comprehensive university of arts and sciences. With 7 faculties, 4 research institutes, 3 campuses, 1 observatory and 32 research laboratories, it has been present in all fields of knowledge since 1970.
The Department of French Language Teaching and French Culture (DELCIFE) at the University of Paris XII offers courses in French as a foreign language and other courses designed to facilitate the academic adaptation of foreign students. Specialized training programs are arranged for foreign students. For example, the Master in Project Management for International Economic Development is a partnership with the World Bank, which makes it easy to find a job after graduation.
Northern Illinois University (NIU), USA
Northern Illinois University (NIU) is a four-year public school located in DeKalb, Illinois, USA, founded by Illinois Governor John Peter Altgeld on May 22, 1895. This century-old school is known as the "#1 school in the state for return on investment".
Northern Illinois' main campus is located in DeKalb, Illinois, just 105 miles from Chicago, a major U.S. city. This convenient location allows students to gain first-hand access to internship resources and employment opportunities while studying. In addition, the school has a 10-week full-time academic internship and career guidance (with credit), which allows students to adapt to the industry as early as possible; a wealth of career planning and skills workshops; and a rich alumni base with approximately 4,600 alumni serving as CEOs and 28,000 Chicago-area alumni, and more than 50 Chicago and surrounding companies participating in the fall campus job fair.
State University of New York at Plattsburgh (SUNY), USA
The State University of New York at Plattsburgh is an accredited university founded in 1889. The campus is located 100 kilometers south of Montreal, Canada, and 500 kilometers from New York City. The windows of the residence halls overlook the Adirondacks of New York, the Green Mountains of Vermont, and Lake Champlain. Students will also have the opportunity to participate in a variety of fun activities such as kayaking, hiking, swimming, ice skating, snowshoeing and skiing.
The university is consistently ranked among America's Best Colleges by U.S. News & World Report. More than 5,500 students are pursuing bachelor's and master's degrees, including approximately 325 international students from more than 70 countries/regions.
III. Visual Communication Design - Cross-cultural Creative Designer
3.1 Professional Overview
Every good brand needs a beautiful appearance, and high-quality visual design can inspire people to buy. The latter part of the 2+2 Sino-German double diploma program in Visual Communication Design is aligned with the brand design program of the German University of Applied Sciences for Branding, and the two universities work together to train students with the ability toBrand-centered integrated visual design capabilities, international cross-media brand designer.
The major is in line with the European education system and aims to cultivate highly qualified and applied talents in advertising creativity and brand communication with good humanities and international vision, capable of cross-cultural communication and cooperation, with the ability of advertising creativity and execution, brand planning and communication, marketing analysis and public relations, understanding the development trend of the advertising industry, and mastering relevant study and research methods.
3.1 Enrollment Plan for 2023
| Professional Name | Trinity enrollment plan (people) | General entrance examination enrollment plan (people) | Selected Subjects | Tuition in China (yuan/academic year) | Tuition fees in Germany (EUR/year) |
| Visual Communication Design (Sino-German 2+2 Dual Degree) | 10 | 50 | No limit | 38000 | 10680 |
3.3 Professional advantages
The latter part of the 2+2 Sino-German Dual Diploma in Visual Communication Design is aligned with the Brand Design program at the German University of Applied Sciences for Branding, where the two universities work together to train brand designers with comprehensive visual design skills with branding as the core, and international cross-media. Through study and training, students will not only become professionals in brand design, but also gain strong English language skills and have strong adaptability and broad space for development in an increasingly international environment.
3.4 Core Courses
- Corporate image designCorporate Design
- Motion picture design Motion Design
- Generate design Generative Design
- Scientific working method Basics of Scientific Work
- Publication design advancement Editorial Design, Specialisation
- Cross Media Branding Transmedia Storytelling
- Brand Audio Visual Design Audiovisual Branding
- Packaging Design Packaging
- Brand environment design Brand Environments
- Interdisciplinary Brand Design Practice Project Interdisciplinary Practical Project - Brand Design
- Visual Language of Advertising Art Direction
- Design Thinking and Sustainability Design Thinking & Sustainability
- Multi-sensory brand design Multisensory Branding
- Brand Design Practice Translation Project Practice Transfer Project - Brand Design
3.5 Employment prospects
Graduates will be able to work in domestic and international brand design companies, advertising companies, planning companies, graphic design companies, Internet companies, interactive media companies, event public relations companies, publishing houses, newspapers, television stations to independently undertake brand designers, design total directors, visual design directors, packaging designers, advertising designers, advertising companies art director, art director, interactive media designers, website designers, interface Designer, cell phone program designer, interactive game designer, TV channel packaging designer and other positions.
IV. Exhibition Economics and Management - International Brand Management Elite in the New Era
1.Professional profile
In recent years, the exhibition industry has been booming at home and abroad, and the exhibition has become an important platform for brands and enterprises to show their image and carry out interaction 1. with customers and consumers. The latter part of the 2+2 Sino-German Dual Diploma in Exhibition Economics and Management is aligned with the brand management major of German Brand University of Applied Sciences, and the two universities jointly cultivate students with knowledge and ability in exhibition management and brand management, familiar with the whole process of exhibition and brand planning, marketing, management and service, with the ability of exhibition organization and management, and able to carry out a series of consumer-centered planning, communication, promotion and evaluation to cultivate brand assets. and evaluation for brand equityInternational management expertise for strategic decision-making and strategy execution activities.
This major is in line with the European education system, and aims to cultivate high-quality applied talents in advertising creativity and brand communication with good humanities and international vision, capable of cross-cultural communication and cooperation, with the ability of advertising creativity and execution, brand planning and communication, marketing analysis and public relations, understanding the development trend of advertising industry, and mastering relevant study and research methods. Graduates will be able to undertake advertising creativity, brand planning, brand communication, media planning, digital marketing, marketing public relations and other related work in relevant enterprises at home and abroad.
4.2 Enrollment Plan for 2023
| Professional Name | Trinity enrollment plan (people) | General entrance examination enrollment plan (people) | Selected Subjects | Tuition in China (yuan/academic year) | Tuition fees in Germany (EUR/year) |
| MICE Economics and Management (Sino-German 2+2 Dual Degree Program) | 10 | 20 | No limit | 38000 | 10680 |
4.3 Professional advantages
The latter part of the 2+2 Sino-German Dual Diploma in Exhibition Economics and Management is aligned with the Brand Management program of the German University of Applied Sciences for Branding, and the two universities jointly cultivate professionals with knowledge and ability in exhibition management and brand management, who are familiar with the whole process of exhibition and brand planning, marketing, management and service, and who are capable of organizing and managing exhibitions and are able to carry out consumer-centered planning, communication, promotion and evaluation of a series of strategic decisions and implementation activities to cultivate brand assets. International management professionals who are capable of planning, communicating, promoting and evaluating a series of strategic decisions and executing strategies to cultivate brand equity.
4.4 Core Courses
- Communication Management Communication Management
- Innovation Management Innovation Management
- Pricing and Sales Strategy Pricing and Sales Politics
- Marketing Philosophy Marketing Conception
- Media planning and control Media Planning and Controlling
- Legal Basis of Brand Management Brand Management-Legal Basics
- Complementary Brand Strategy Complementary Brand Strategies
- Communication Management Enhancement - Strategic Planning Communication Management II-Strategic Planning
- Interdisciplinary Brand Management Practice Program Interdisc. Practice Project Brand Management
- Brand Internationalization International Branding
- Digital Branding Digital Branding
- Service Marketing Service Marketing
- Brand Design Practice Translation Project Practice Transfer Project - Brand Design
4.5 Employment prospects
Graduates will be able to engage in conference and exhibition research, industry planning, research and management in government agencies, conference and exhibition industry associations and conference and exhibition professional organizations; engage in conference and exhibition planning, public relations, design, production and on-site operation and management in conference and exhibition companies and conference service companies; engage in conference and exhibition planning, conference and event management and on-site operation and management in conference and exhibition venues, hotels and various cultural and museums. Graduates can also work as brand director, account director, market research manager, marketing manager, design management manager, media public relations manager, digital marketing manager, etc. in major enterprises at home and abroad.
V. Art and Technology - a new major in the Sino-German College
5.1 Professional Overview
Recently, approved by the Ministry of Education, Sino-German College of Design and Communication has added "Art and Technology" as a new undergraduate program for the record, and will start enrolling students in September this year (2021). The program is based on the Sino-German integration and international co-construction model, bringing together excellent Chinese and German teachers and industry experts, and students will be connected to the Digital Design program at the German Brand University of Applied Sciences in the second two years.
As a representative major of Sino-German College, the "Art and Technology" major has created a curriculum model of "Art and Science Integration", with a high degree of openness, crossover and integration between disciplines, and a high degree of integration between creative design and cutting-edge technologies such as virtual reality, cloud computing, big data and artificial intelligence. The curriculum includes digital information interaction design, digital virtual work creation, digital interactive entertainment and other application technologies, aiming to cultivate the ability to conductInternational composite talents with cutting-edge R&D and creation, art and creative design and technology development capabilities.
This program adopts the 2+2 mode of "Sino-German integration" and is founded by Zhejiang Wanli College and the German Brand University of Applied Sciences in cooperation with two special application-oriented universities. Students can enroll in the Digital Design program of the German university in the second half of their undergraduate degree and receive a diploma from both German and Chinese universities. The joint training of the two universities adopts a dual model: full English teaching, mutual recognition of credits, common curriculum and shared faculty, helping to cultivate professionals in the field of art and technology.
At the same time, the major of "Art and Technology" introduces the "industry-education integration" model of German universities and establishes three pools: enterprise pool, project pool, and mentor pool. The program will actively build a project incubation center for school-enterprise integration, combining the strengths of school instructors and enterprise instructors, compatible with classroom theory and industry project practice. It will fully achieve the integration of art, technology and business, and assume an important innovative significance and value in the field of digital-driven design while meeting the demand of enterprises for such cross-border talents.
The opening of "Art and Technology" undergraduate program is not only based on the needs of the national industrial structure strategic adjustment policy, but also to meet the urgent social needs of art and technology professionals. Based on the national "Thirteenth Five-Year Plan" strategic emerging industries development plan, "strengthen the leading role of industrial design, promote the vigorous development of digital creative industries, and promote the deep integration of industrial design with corporate strategies and brands", in the field of cultural and creative industries, art and technology In the field of cultural and creative industries, the digital media interactive industry with the integration of art and technology is already the sunrise industry with the most development potential, and high-level composite talents with both artistic qualities and digital technology will become a scarce resource.
It is expected that the graduates of "Art and Technology" will be able to independently undertake the creative and development work of digital media design, virtual reality and augmented reality design, interactive interface design, interactive display design, etc. in domestic and international interactive design, network and interactive media, game design, digital media and other related enterprises.
The establishment of the Art and Technology program is conducive to giving full play to the advantages of the existing art disciplines of Sino-German College and promoting the integration and enhancement of traditional advantageous disciplines. Our institute will also take this opportunity to continue to improve the talent training program, integrate cross-cultural advantageous resources, combine the construction of cross-international school-enterprise cooperation platform, and further explore the new Sino-German joint training mode of art and technology talents.
5.2 Enrollment Plan for 2023
| Professional Name | Trinity enrollment plan (people) | General entrance examination enrollment plan (people) | Selected Subjects | Tuition in China (yuan/academic year) | Tuition fees in Germany (EUR/year) |
| Art and Technology (Sino-German 2+2 Dual Degree Program) | 20 | 10 | No limit | 38000 | 10680 |
| Art & Technology | 20 | 10 | No limit | 38000 | None |
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