Germany is one of the four largest economies in Europe. With its proximity to Poland, the Czech Republic, Austria and Switzerland, Germany has the most neighbors in Europe. Studying in Germany is undoubtedly an all-round experience of diverse cultures and, at the same time, means opening the door to a collision of art and technology.
The latest data from the global education website educations.com shows that Germany has overtaken the United Kingdom and the United States to rank third in the world and first in Europe among the world's most popular countries for study in 2022.
Hamburg is one of Germany's three continental cities (Berlin, Hamburg and Bremen), the second largest city in Germany, the most important seaport and the largest foreign trade center, as well as the economic and cultural metropolis of northern Germany.
Hamburg, located at the mouth of the Elbe, Alster and Bühler rivers, is one of the world's largest ports and is known as "Germany's gateway to the world". When ocean liners from all over the world come to Germany, they call at the port of Hamburg. The city is well connected by rivers and has more than 1,500 bridges.
Hamburg is an open and diverse city, the media and design capital of Germany. Since the 1990s, the German Ministry of Economy and Science has taken the development of cultural and creative industries as an important policy to enhance economic strength and covered 11 major fields such as industrial design, art market, music, books, advertising and architecture. Hamburg, as the creative design capital of Germany and even Europe, has more than 80,000 employees, creating a total output value of 10 billion euros per year, accounting for 3% of Hamburg's total economy.
German brands are known worldwide for their excellent quality, leading technology, delicate workmanship and excellent service, such as Montblanc, Volkswagen, Siemens, Adidas, BMW and Mercedes-Benz, etc. The headquarters of many internationally renowned brands are located in Hamburg.
Hamburg has always been a place of freedom and a city of culture, both in the past and in the present. Ambitious urban development projects such as the new Hamburg harbor city, the rich cultural life and the high quality of life along the coast have always attracted visitors to this northern German city. Today, Hamburg is among the top ten tourist destinations in Europe.
Hamburg is a cosmopolitan city with beautiful scenery, ancient culture and many famous sights, and it is also a very friendly city for foreigners. Hamburg and China have a long history of friendship. In Hamburg, there are more than 300 Chinese companies and more than 700 foreign trade companies engaged in Chinese trade, which is the highest number in Germany. The city has not only economic relations with China, but also in education, science and culture.
Advantages of studying in Germany:
- Excellent academic standards and a well-established higher education system
- Leading research and development and application technology, many Nobel Prize winners
- Internationally recognized degrees (BA/MA/PhD) taught in English
- High scholarships for outstanding graduate students, PhD students and scholars
- Germany is one of the top four countries in the global economy
- Germany is located in the center of Europe and shares borders with nine countries
- High quality residential and cultural living environment with international atmosphere
Brand University of Applied Sciences
The Brand University of Applied Sciences in Hamburg, Germany, is the only university in Europe that focuses on the teaching and research of "branding" and was founded in 1903 under the direction of the German Brand Institute. The university offers undergraduate and master's degree programs in design, digital media, marketing and communication, and brand management, aiming to train international and innovative talents in brand design, communication and management. The university campus was formerly the site of the German Maritime Academy, where the Heine residence and other historic buildings are located.
In 2013, the university partnered withChina Academy of ArtSigned a cooperation agreement to co-organize"Master's Program in International Brand Communication". The program has been officially approved by the Chinese Ministry of Education and has been enrolled for 8 consecutive terms;
Close cooperation with the industry is the most important feature of the school. The school's close cooperation with the media capital of Hamburg has made it highly reputable in the European media, advertising and design world, as it incorporates the latest ideas, methods and achievements of the industry. The school's Academic Committee is currently chaired by Prof. Christian Köhler, President of the German Branding Institute, and its core members include the presidents of several industry associations. The faculty members are members of one or more of the German Branding Institute, the German Marketing and Communications Association, the German Luxury Association, the German Design Association, and the European Art Directors Club. The school's faculty and students have won numerous international awards at competitions such as the Cannes Advertising Festival, the New York Advertising Festival, the Red Dot Design Award, the iF Design Award, the German Design Award and the D&AD. In the past five years, students and faculty members have won 65 prizes in major international design and creative competitions, ranking them among the top universities in Germany. The university's "Co-branding Committee", which includes more than 20 Fortune 500 companies including Unilever, British American Tobacco, Siemens, Volkswagen, Allianz Insurance and Lufthansa, has commissioned design and research projects from these companies and has jointly established the "Brand Talent Scholarship" for outstanding students. These companies entrust the school with design and research projects, and have jointly established the "Brand Talent Scholarship" to provide financial support and awards for outstanding students. The school's curriculum is based on cooperation with leading German companies and brands, and the school introduces a large number of practical topics from companies into its teaching. Since its foundation, the school has carried out nearly 200 projects with more than 110 companies, including global brands such as Adidas, BMW, Porsche, Volkswagen, Bosch, Bayer, Montblanc and BOSS.
The school has established practical teaching relationships with more than 30 creative and media companies such as Landor Brand Design, Ogilvy & Mather, Publicis, JWT, InterBrand, Jung von Matt and Mutabor, and has a total of 25 practical teaching bases in 7 cities such as Hamburg, Berlin, Munich and Stuttgart. Students are able to successfully enter corporate internships on the recommendation of school faculty and industry mentors, and all 100% students gain more than 6 months of internship experience before graduation. The school has attracted funds from partner companies and set up a brand incubation base "Brand Factory" to help students create their own brands and provide various services such as company registration and intellectual property protection. The School's Development Resources Office has established the Career Development and Entrepreneurship Center to guide and assist students in pursuing higher education, employment and entrepreneurship.
The BSRC (Brand Strategy Research Centre), of which the university is a part, brings together international experts in the fields of brand design, brand communication and brand management to conduct research in the latest areas of digital media communication, interactive marketing planning and brand communication management. The center is also responsible for national research projects such as the "International Education Study on Brand Communication" of the German Federal Ministry of Science and Research.
The training model and curriculum of the University of Applied Sciences in Design and Communication in Hamburg, Germany are highly internationalized. Within the framework of the unified academic system of the European Union, the university actively carries out activities such as mutual recognition of credits and exchange of scholars, providing students with a platform for cross-cultural academic exchanges. The university also actively engages in academic exchanges and cooperation with China.
The school has established practical teaching relationships with more than 30 creative and media companies such as Landor Brand Design, Ogilvy & Mather, Publicis, JWT, InterBrand, Jung von Matt and Mutabor, and has a total of 25 practical teaching bases in 7 cities such as Hamburg, Berlin, Munich and Stuttgart. Students are able to successfully enter corporate internships on the recommendation of school faculty and industry mentors, and all 100% students gain more than 6 months of internship experience before graduation. The school has attracted funds from partner companies and set up a brand incubation base "Brand Factory" to help students create their own brands and provide various services such as company registration and intellectual property protection. The School's Development Resources Office has established the Career Development and Entrepreneurship Center to guide and assist students in pursuing higher education, employment and entrepreneurship.
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