This October, eight students from different disciplines from the University of Applied Sciences of Design and Communication in Hamburg, Germany, will come to our institute for a three-week exchange and study to experience the challenges posed by branding in a cross-cultural context.
In addition to sightseeing and exchange, these 8 students will participate in lectures and workshops organized by our institute. They will be divided into 3-4 teams and work with 2-3 Chinese students on challenging practical projects - developing products or brand strategy design for local Chinese companies to ensure their competitiveness in the international market.
Students can find out what they are doing in China at the following websites:https://ningbo.brand-acad.de/
English