On September 5th, the first "German-Chinese Brand Dialogue" was held at the Elysee Palace Hotel in Hamburg, Germany, organized by China Central Television (CCTV) and the German-Chinese Contemporary Center. At the opening ceremony of the event, the organizers announced the launch of the "Sino-German Brand Exchange Scholarship Program". The program aims to promote Sino-German communication and cooperation by sponsoring outstanding young students and training international branding talents for Chinese and German companies through a specialized brand science education institution.
The Sino-German School of Design and Communication was included in the scholarship program. It is reported that the first institutions included in the program are also the German Brand Academy - Hamburg University of Applied Sciences in Design and Communication, the Sino-German Academy of China Academy of Fine Arts, and the Sino-German Cooperation Program of Beijing Normal University, Zhuhai.
Mr. Shi Mingde, Ambassador Extraordinary and Plenipotentiary of China to Germany, Dr. Carsten Brosda, Minister of Culture and Media of Hamburg, Prof. Shan Fan, President of the German Brand Academy - Hamburg University of Applied Sciences in Design and Communication, Mr. Zhang Ning, Deputy Editor-in-Chief of China Central Television, and Mr. Christian Köhler, Director of the German Brand Association, witnessed the launch of the " The launch ceremony of the "Sino-German Brand Exchange Scholarship Program
The event was reported by CCTV, Xinhua News Agency, People's Daily Online, CCTV.com, and First Financial and other media.
Links to some of the stories:
CCTV:http://tv.cctv.com/2018/09/07/VIDEicwq6hO7I4wpp9aoqanD180907.shtml
First Financial:https://www.yicai.com/video/100022790.html
People's Network:http://world.people.com.cn/n1/2018/0907/c1002-30277698.html
Xinhua News Agency:http://www.xinhuanet.com/2018-09/06/c_1123388620.htm
Central Radio and Television International Online:
http://news.cri.cn/20180906/398b692e-a2f2-a1f4-891a-e76ea7717209.html
Ministry of Foreign Affairs of the People's Republic of China:
English