On September 5, the first "German-Chinese Brand Dialogue", organized by China Central Television and the German-Chinese Contemporary Center, was held at the Elysee Palace Hotel in Hamburg, Germany. The event aims to provide a platform for communication and interaction between branding professionals, branding experts and scholars in China and Germany. The "German-Chinese Brand Dialogue" consisted of a series of presentations and a guest forum, which focused on the two themes of "infinite play" and "concrete communication". The German-Chinese Brand Dialogue is a series of presentations and guest forums on the themes of "Infinite Play" and "Concrete Communication", discussing brand thinking and localization strategies for international brands from a forward-looking perspective. The German-Chinese Brand Dialogue is the first two-way exchange between the German-speaking world and China on the theory and practice of brand science, and it is of historical significance to promote the development of the discipline of brand science through cross-cultural dialogue.
Our university was invited by the organizers to participate in the dialogue. Prof. Yiping Zhang, Vice Dean of Sino-German School of Design and Communication, spoke at the guest forum on behalf of the university.
It is reported that Mr. Shi Mingde, Ambassador Extraordinary and Plenipotentiary of China to Germany, Dr. Carsten Brosda, Minister of Culture and Media of Hamburg, Mr. Zhang Ning, Deputy Chief Editor of China Central Television, and Mr. Christian Köhler, Director of German Brand Association attended the event; Vitra, Alibaba, Montblanc, Volkswagen, Midea, Hisense Group, Janyi Tile and other 300 More than 300 Chinese and German enterprises participated in the dialogue.
The event was reported by CCTV, Xinhua News Agency, People's Daily Online, CCTV.com, and First Financial and other media.
Links to some of the stories:
CCTV:http://tv.cctv.com/2018/09/07/VIDEicwq6hO7I4wpp9aoqanD180907.shtml
First Financial:https://www.yicai.com/video/100022790.html
People's Network:http://world.people.com.cn/n1/2018/0907/c1002-30277698.html
Xinhua News Agency:http://www.xinhuanet.com/2018-09/06/c_1123388620.htm
Central Radio and Television International Online:
http://news.cri.cn/20180906/398b692e-a2f2-a1f4-891a-e76ea7717209.html
Ministry of Foreign Affairs of the People's Republic of China:
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