Brand & Personality
Event Location:
Presenter: Stefan Waller
The event has ended put away
Topic: Brand and personality
Time: Tuesday, September 25, 9:30 a.m.
Venue: Academic Lecture Hall
Presenter: Stefan Waller
Lecturer Bio: Professor at the University of Applied Sciences for Design and Communication, Hamburg, Germany, PhD in Philosophy at the University of Hamburg, Hamburg University of Applied Sciences, and the International Academy of Media Arts and New Media, Hamburg.
Workshop Description: Professor Waller's workshop is about branding and brand personality. From the definition of a brand, the workshop discussed how to make a brand stand out and be known among other brands. The workshop combined a number of Chinese and foreign brands as examples to show the students the appeal and importance of brand personality.
English