(Reporter Jiang Weining, Correspondent Zhang Yiping) Yesterday, the first course of "Chinese Culture and Chinese Brand" was launched in Zhejiang Wanli College, welcoming 8 German students from the University of Applied Sciences of Design and Communication in Hamburg, Germany. They will work with the students of Zhejiang Wanli College Sino-German College to carry out a month-long cross-cultural practice course and explore the strategy of promoting local brands to the international market by going deep into Ningbo creative enterprises.
It is reported that the course is created by Zhejiang Wanli College together with Ningbo design and communication enterprises, through visits, visits, research, lectures, seminars, project-based projects, etc., to enable international students to understand Chinese culture, the current situation of the operation and development of modern Chinese enterprises and their brand cross-cultural development needs, to gain theoretical knowledge and experience of studying and working in the Chinese cultural context, to master cross-cultural communication skills and The course is based on a project-based approach. The project-based projects of the course are conducted in groups, with German and Chinese students working together in teams, under the joint leadership of a professional mentor and a corporate mentor. At the end of the project, a project proposal is made to the partner company.
News link: http://daily.cnnb.com.cn/nbrb/html/2018-10/13/content_1131033.htm?div=-1
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