From a designer's perspective: Brands and how to design them
Event Location:
Presenter: Hendrick Möller
The event has ended put away
Topic:
How to design a brand - from a designer's point of view
WHEN:
November 15, 7pm
Presenter:
Hendrick Möller
Presenter Introduction:
Teacher at the German Brand Academy - University of Applied Sciences for Communication and Management in Hamburg. He has provided design services for internationally renowned brands such as Siemens, Audi, BMW and Taobao.
Workshop content:
Our lives are surrounded by brands, some of which we know and some of which we don't even notice. How to turn a company, a service, a product into a brand? How do you create a design composition system for a brand? How many steps do we as designers need to create a brand? After a short lecture, workshop participants will work together to design for the visual and sensory aspects of a brand.