Brand & Name
Event Location:
Presenter: Stefan Waller
The event has ended put away
Topic:
Brand and personality
Time: December 27th
Location
Presenter:
Stefan Waller
Presenter Profile:
Professor at the University of Applied Sciences of Design and Communication, Hamburg, Germany, PhD in Philosophy at the University of Hamburg, Hamburg University of Applied Sciences, and the International Academy of Media Arts and New Media, Hamburg.
Workshop Description:
Professor Waller's workshop was about branding and brand names. The workshop discussed how a brand can reveal its personality from the tips of brand naming, revealing that brands are somehow similar to people and that brand names play a crucial role in the relationship between customers and products. The workshop combined a large number of Chinese and foreign brands as examples to show the students that a good name exudes magic.
English