Topic:
Brands and Slogans
Time: March 18
Location
Presenter:
Hendrik Möller
Presenter Profile:
Teacher at the German Brand Academy - University of Applied Sciences for Communication and Management in Hamburg. He has provided design services for internationally renowned brands such as Siemens, Audi, BMW and Taobao.
Workshop Description:
Logos are considered to be the core of a brand: they are an important representation of the brand and are the shortest reduction after the brand name. Participants in this workshop were confronted with an existing brand that lacked a "core" - colors, typography, images, design principles were given and seen in the communication media, but the logo was missing. After a short visual analysis of the brand, the participants designed a perfectly matched logo for the brand.
English