Topic:
Teach us how to do 1+1>2
WHEN:
Nov. 14
Presenter:
Tomas
Presenter Introduction:
Jan Tomas is an associate professor at the Brand Academy in Hamburg, Germany. He graduated from the University of the Arts in Berlin and has taught at Texas State University and the Academy of Fine Arts in Prague. His main research area is multidimensional motion graphics and interaction design trends. In 2000 he founded the design office www.jantomas.com, which provides type and interaction design for multinational brands and media.
Workshop content:
Professor first expressed his views on the design: ABCD from the designer's point of view is not simply a letter after the design of the difference lies in the appearance of different shapes outside the more highlighted the personality of the brand. The basic skill to connect the font and things to achieve 1+1>2 is to integrate their own style and expression of the content. Next, the students worked in groups of five or six. NING (Ning) and Corn House (a building in Ningbo) were used as the prototypes for creation. After the hands-on exercise, we found that simple fonts have different variations, so we should practice our basic skills and then think about breaking the rules to explore and dig into brand design. The students gained a lot from this workshop.
English