Topic:
Wuling seconds to become rich little power
WHEN:
Nov. 25
Presenter:
Stefan Waller
Presenter Introduction:
Prof. Stefan Waller is a great expert, he has a PhD in Design and Culture from the University of Hamburg and is currently a professor at the University of Applied Sciences Hamburg Design and Communication. Professor Waller is sent by the University of Design and Communication in Hamburg, Germany, to give workshops and lectures on branding every semester.
Workshop content:
Professor Waller first took us to understand the mode and meaning of communication and communication, which also made us appreciate that language is not enough and advertising is another dimension of communication between producers and consumers. professor Waller used a small chestnut to quickly take us into the world of car car car. Each car brand and type of audience groups and target groups are different, which also means that the positioning of each car is also different. A good brand good advertising should recognize their own positioning and the corresponding audience.
English