The Power Of Branding: Meeting The Customers Emotions And Values
Event Location: Zhejiang Wanli College
Presenter: Prof. Ute Roseler
Prof. Uta Rosler
Branding from a holistic perspective-Based on my personal background this lecture approaches branding on an art and an interdisciplinary (design and management) perspective.
Therefore we have to create and develop brands from a holistic perspective. This lecture will reveal some of the essential principles.
English