【Lecture】The human charm and value myth of brand building

Humanity charm and value myth constructed by brand

Venue: Zhejiang Wanli College Qianhu Campus, Building 53, Classroom 53211

Presenter: Chen Junqian

At present, China's luxury sales have ranked second in the world, second only to the United States, and consumers are becoming increasingly As the global luxury industry further contacts with the young market, the concept of "light luxury As the global luxury industry further contacts with the young market, the concept of "light luxury" derived from it is rising, which indicates that luxury goods are gradually entering the public vision. On November 15, Mr. Chen junqian, the industry's first-line master, will On November 15, Mr. Chen junqian, the industry's first-line master, will deeply interpret luxury brand management for the youth brand people.

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