【Workshop】 Visual Communication of Brand Design

Brand design visual communication

Event Location:

Presenter: Ansgar Eidens

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Topic: Visual communication of brand design

Time: Tuesday, September 25, 2:30 pm

Location: Academic Lecture Hall

Lecturer Profile: Professor at the University of Applied Sciences for Design and Communication, Hamburg, Germany, and Director of the Teaching Department at the University of Applied Sciences for Design and Communication, Hamburg, Germany. He has more than 20 years of industry experience in Germany and has worked for brands such as BMW, Parsons, BASF, Mercedes Benz, etc. He is also committed to training excellent design talents and has rich teaching experience in universities.

Workshop Description: Professor Eidens' workshop is about visual communication in brand design. The workshop will focus on the definition of interactive print advertising and show students the fun and effectiveness of interactive advertising through numerous examples of advertising. At the end of the workshop, students will be given a theme to design their own interactive print ads for their brands.

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