SGI Professional Lecture|International Marketing of B2B Brands for Chinese Enterprises

Event Venue: Academic Lecture Hall

Presenter: Francis Kremer

Topic: International marketing of B2B brands for Chinese companies

Time: March 9 evening

Lecturer Bio:Director of Marketing, Juli Automation Corporation, , ,Cross-cultural Market Practitioner.

Francis Kremer grew up in Gummersbach, Germany.He has worked internationally in Germany, Paraguay, Austria and China, and has experience in mechanization, business administration and information technology.He currently works as Sales and Marketing Director for Juli Automation (China), a company dedicated to the production of assembly lines for electric motors.He is also the host of the podcast China Flexpat, where he interviews foreign experts living in China.

Brief introduction of the event: He shared his experiences and thoughts as a cross-cultural practitioner from three aspects: 1. how to meet customer needs in the whole chain; 2. how to market to different markets (taking Juli Automation as an example); 3. how to better enable Chinese companies to go global.

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