On May 6, our hospitalBrand Design Graduation ExhibitionThe opening ceremony was successfully held on the 3rd floor of Building 51, attended by relevant officials from HAPE (Yi Ren) Toy Group, Tianyi Pavilion Museum and Dongsheng Street, leaders from the University's Academic Affairs Department, Campus Construction Management Department, School of Design, Art and Architecture and other relevant departments, and teachers and students from the Sino-German School of Design and Communication.
The theme of this graduation exhibition is"Synergy (Synergy)"The design is based on the concept of "collaborative work between individuals or organizations using their own resources and strengths for a common goal". In this graduation design, the graduates of the class of 2023, majoring in visual communication design, designed brand visual communication and promotion plans for HAPE (Yi Ren) Toy Group, City Home Apartment, Tianyi Pavilion Museum, and Dongsheng Street respectively, taking into account the current pain points of the brands. The students interpreted the multi-dimensional connotation of synergy in their graduation designs, demonstrating their efforts in the Sino-German College forThe result of continuous transformation, improvement and breakthrough in the field of multicultural elements and high integration of industry and academia. The students tried to switch their identities from the traditional sense of"Brand service provider" to "brand builder"In addition, we are taking a more proactive role in building the brands of companies, cultural institutions and residential communities, and working together with them to create.Through the multi-directional Synergy to create a richer connotation of brand value.
At the opening ceremony, Mr. Gao Di, Assistant Dean of Sino-German College and Head of the Department of Design, expressed his sincerest greetings and thanks to the enterprises and institutions that provided this graduation design practice project and the guests who came to the ceremony.
Yang Hua, Director of Academic Affairs, delivered a speech in which students participated in brand building for companies, cultural institutions, and local communities, reflecting our university's efforts to build and develop itself in the process ofA spirit of synergy and inclusionThe showcase also showsThe openness and positive attitude of the Chinese-German students towards foreign cooperation.
President Zhang Yiping delivered a speech, saying that this graduation exhibition is an important platform for students to present their achievements to the partners, and an effective channel for companies to examine the comprehensive ability of our students and to screen talents. We will develop this into a traditional activity and continue towithSynergy based, synergy for development.
Stefan Waller, International Academic Director of the Sino-German Institute, welcomed the guests from all walks of life.Introduction of application-oriented and "industry-education integration" teaching mechanism of German universitiesIn addition, a large number of corporate topics are integrated into the professional curriculum to prepare students to become designers who can adapt to market and client needs.
Yang Yaping, School Supervisor of Academic Affairs Department, highly affirmed the works of the 2023 Sino-German graduates and hoped that the students would take this as a starting point and never forget Sino-German College in their future education or job hunting path."Inclusive and Synergistic"in the spirit ofBuilding a dazzling life by continuing to realize your potential.
He Yihan, a representative of Sino-German Visual Communication Design students, reviewed her four years of growth experience at the opening ceremony. The attentive teaching of her teachers and her own perseverance towards her goals were the key factors in her subsequent success, includingOffers from the Royal College of Art, University of the Arts London, University of Edinburgh and 11 other top art schools in the worldThe indispensable helper of the
At the opening ceremony, President Zhang Yiping presented appointment letters to industry mentors from HAPE (Yi Ren) Toy Group, Tianyi Pavilion Museum and Dongsheng Street.
Afterwards, President Zhang also presented appointment letters to the College's special experts, Chen Pinghua and Chen Yaodong.
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