Recently, organized by the Zhejiang Provincial College Students Science and Technology Competition Committee, for the national universities to carry out theClass A academic competitions--The 13th Zhejiang Province Convention and Exhibition Planning and Creative Competition came to a successful conclusion. The competition is organized in the form of "A New Digital Era A New Future for Conventions and Exhibitions" as the theme, attracting a total of 2,301 teams from 111 institutions.
Instructed by Mr. Wang Jin of Sino-German Branding DepartmentCoffee Grounds Top Players Team(Team members: Zhang Ziyu, Gu Ciyong, Deng Suhui, Wang Yaning, Yu Yuefeng) won the first prize of the competition.Sleep Team(Team members: Guan Junfan, Ji Hongyu, Wang Zhisan) won the third prize of the competition.
Projects
A little coffee grounds, a lot of energy
In this convention planning, the Coffee Grounds Headliner team is known for "Coffee grounds revitalized, green recycling creates vitality" as the theme, adding uniqueness to the show by focusing on the less-talked-about downstream end of the coffee grounds industry. They attempted to change the fate of 99% coffee grounds, wrongly treated as waste, by recycling them, unlocking theGreen and Low Carbon Livingof new ideas.
Unique logo designAccording to the brand tone, the team of Coffee Grounds No. 1 Player combined the circular double-arrow logo and coffee beans to highlight the characteristics of its own exhibition, and used colorful colors to change the dull and wasteful image of coffee grounds.
Fun and interactive experience: The Coffee Grounds Top Players team conceptualized the show's event format by incorporating theinteractiveThe experiential mode, which allows experiencers to use coffee grounds to make related handicrafts and realize the various wonderful uses of coffee grounds, presents theInnovative, circular and sustainable concepts.
Innovative product design: Based on the theme of the exhibition, the Coffee Grounds Top Players team incorporated innovative ideas to customize related creative products with coffee grounds seeds.
Sleep Economy, Quietly Rising
The National Health and Wellness Commission's Healthy China Action (2019-2030), released in 2019, will clearly identify sleep health as a key action indicator.Inspired by this, the Sleep team has constructed the show's theme from the problem of sleep disorders that have been plaguing people for a long time, and explored the future development trend of innovations, which include sleep hardware, sleep experience products and therapeutic dietary concepts, as well as the establishment of a a comprehensive platform for integrating information, resources, products and technologies.
Sleep TeamThe curated show utilizes "B2C/B2B Exhibition + Immersion Experience + Science Promotion Seminar"Forms of multidimensional integration, focusing on creating a wonderfulScenario-based experienceThe company combines traditional sleep products with modern technology to createImmersive and interactive activitiesExhibition format. In addition, the show proposes strategic planning to promote innovation and diversification of the sleep economy, avoid homogenization of industrial products, and provide support for a healthy new era of industry for "Healthy China"Contributing to construction.
From the preliminary research to the later design of the program, the two teams of students are step by step, serious research, and cooperation with team members.The Sino-German Branding Institute's specialization around the discipline of branding enables them to form cross-disciplinary teams, each with their own strengths in the various aspects of exhibition planning.
Feedback from Participants
Ziyu Zhang, Class 211, Exhibition 2+2 Program:
Thank you for all the training in the classroom to give us inspiration. Thank you to Mr. Wang Jin for his detailed and patient Q&A sessions, which helped us to better organize the plan and revise the details. The cooperation of our team members made our project go smoothly. The experience of this competition made me realize that I am only a beginner in the field of exhibition, and I still need to continue to study and put the theory into practice.
Class 211, Exhibition 2+2 Program, Ciyong Gu:
In the early stage, we spent a lot of time to adjust the structure of the plan and simplify it. In the middle and late stages, the time is tight and the task is heavy, although it is very tired, but the harvest is more. Thanks to our instructor Wang Jin, who communicated with us all the time and provided us with ideas, and polished our plans, videos and PPTs again and again, which also gave me a deeper understanding of curatorship.
Guan Junfan, Class 211, Exhibition 2+2 Major:
Through exchanging and learning with participants from different fields, I not only gained more knowledge and skills in my area of specialization, but also broadened my horizons and ideas. I discovered my shortcomings and found the direction of improvement. In my future study and work, I will pay more attention to cooperation and communication with others. At the same time, I will also bring the confidence and courage I gained in the competition into my daily life and work, and constantly improve my comprehensive quality and ability level.
Visual Communication (Sino-German 2+2) Class 22A1 Wang Zhisan:
This exhibition competition made me deeply feel the importance of team cohesion and inter-disciplinary communication and cooperation. Exhibition planning not only requires professional knowledge reserves, but also requires full communication and exchange of team members. In this competition, I was mainly responsible for the visualization design: logo, poster, PPT integration, etc. I am very grateful to Mr. Guan Junfan for giving me the opportunity to work with him. I am very grateful to Mr. Guan Junfan for giving me the opportunity to give full play to my professional strengths. While exercising my own ability, I, who majored in visual communication, also deeply felt the charm of planning for exhibitions, and the little by little progress made in the research and design stage was far more enjoyable than the final results.
Exhibition (Sino-German 2+2) Class 22A1 Ji Hongyu:
Participating in the Exhibition Planning Competition was an unforgettable experience. Working closely with team members, we overcame various challenges and improved our communication and coordination skills. During the video shooting process, I learned to express and present my work confidently and practiced my presentation skills. More importantly, this competition is not only an opportunity to test myself, but also to improve my comprehensive ability. Through this exhibition competition, my professional vision has been broadened, teamwork and communication skills have been improved, laying a good foundation for my future career development.
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