On May 28, Lin Zhihua, President of Zhejiang Wanli College, and Lv Jie, Vice President of Zhejiang Wanli Education Group, accompanied by Shan Fan, President of the German University of Branding and Applied Sciences, were invited to visit the headquarters of the German Brand Association (DBA) located in Berlin, Germany, and had a meeting with Christian Köhler, Chairman of the German Brand Association (DBA).
Mr. Christian Köhler, Chairman of the German Brand Association (DBA), introduced the history and development of the DBA and its role and influence in the German industry to the delegation. He introduced that the German Brand Association is committed to representing the common interests of all enterprises in the industry in building brand concepts, protecting brand rights and enhancing brand value. During the 110 years since its establishment, as a bridge between the German government and enterprises, the German Brand Association has assisted the government in formulating and implementing industry development plans, industrial policies, administrative regulations and relevant laws, formulating trade regulations and standards, coordinating the business behavior among enterprises in the brand industry, maintaining the reputation of the industry, encouraging fair competition, and cracking down on violations of the law and lawlessness.
The German Brand Association promotes the construction of the German University of Branding and Applied Sciences as a platform for education, scientific research and industrial training, integrates the latest development trend of the industry, supports the in-depth cooperation between the German University of Branding and Zhejiang Wanli University, and provides industry, enterprise and intellectual resources for the joint cultivation of internationalized interdisciplinary brand design, brand management and brand communication.
Mr. Lin Zhihua, President of Zhejiang Wanli University, said that the German Brand Association has been committed to the construction of brand science between China and Germany for a long time, especially during the preparation of the Joint School of German Brand University of Applied Sciences of Zhejiang Wanli University, as a representative of the German brand industry, it has provided important support for the preparation and declaration work of the Joint School, and on behalf of Zhejiang Wanli University, he expresses his sincere thanks for the help of the Association. He hoped that in the future development of the Sino-German Joint School, the Association could provide support as always, import the resources of German industry enterprises, and build the Joint School into a highland of brand science research and an important place for international exchange and cooperation.
On behalf of Zhejiang Wanli Education Group, Vice President Lv Jie appreciated the contribution of German Brand Association in Sino-German school-enterprise cooperation, integration of industry and education, and cultivation of applied talents. She hoped that the school and the association would continue to strengthen cooperation and enrich the connotation of internationalized school running and scientific research.
Founded in 1903, the German Brand Association (DBA) is the oldest brand industry association in the world and the largest of its kind in Europe. The member brands and companies of the German Brand Association come from various industries, and the annual gross value of the member companies is more than 300 billion euros, and the annual turnover of the related services provided is about 200 billion euros. Its member companies operate in various fields such as automotive, finance, consumer goods, electrical appliances, telecommunications, luxury goods and lifestyle. Members of the association include Beiersdorf, HUGO BOSS, Bayer, Deutsche Bank, Deutsche Bahn, Deutsche Post, Deutsche Telekom, Siemens, Volkswagen, BMW, WMF, Miele and other globally renowned brand companies. It organizes the "German Brand Summit" which is held every October in Berlin, Germany, with the participation of more than 1,000 companies, and is the annual event for German brand enterprises. In addition, the association also organizes the selection and awarding of national awards such as the "German Brand of the Year Award" and the "German Corporate Sustainability Award".
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