sheShe was admitted into the Visual Communication Design (Sino-German 2+2 Dual Degree) program of the Sino-German Branding Department by the "Trinity", and was ranked first in her major in each of her four years of college after having no basic knowledge of art before she enrolled in the program.
sheHe has also worked as an intern at German cultural institutions and museums.
sheHe was awarded the National Scholarship, while pocketing offers from eight of the world's top schools.
she, wearing multiple hats, student activities, and learning competitions are many and varied.
She is the host of today's "We're Sino-German" interview - Jin Yijie, a student of Visual Communication Design (Sino-German 2+2 Dual Degree) majoring in Grade 20.
As a student admitted to Wanli through the "Trinity", Jin Yijie was very apprehensive after enrollment, fearing that she would not be able to keep up with her major courses, "I still remember that I only scored 79 points in my first major course, which was a big shock at that time. In order to better keep up, in my spare time I specially went to learn painting, in each homework completion, whether before or after class to spend more time than others, and in the summer and winter holidays began to learn the content of the next semester."
Achievement is never by chance, but the accumulation of hard work and sweat. Different from the traditional art examination to enter the visual communication design profession, pure cultural background of Jin Yijie at the beginning of the visual communication professional learning is not adapted, she quickly adjusted their learning plan, play the strengths of the English language, supplement the short board of professional skills, and gradually find their own learning rhythm.
After a long period of unremitting efforts and in-depth thinking, her grades for several consecutive years in the topspecialized firstThe company has been awarded several times for itsSchool-level first-class scholarships, ,Provincial Government Scholarships, and in the 2022-2023 school year, even more so with the award ofNational Scholarship.
In addition, with consistent hard work and a wealth of outstanding internships, competitions and activities, Yijie Jin won the QS World University Ranking Top 100.University College London(University College London, ranked 9th), University of Melbourne(The University of Melbourne, ranked 14th),University of Manchester(The University of Manchester, ranked 32nd),University of Bristol(University of Bristol, ranked 55th),University of Warwick, Coventry, UK(The University of Warwick, ranked 67th),University of Southampton (The University of Southampton, ranked 81st),Lund University (Lund University, ranked 85th), andUniversity of Nottingham Ningboof graduate school offers.
Screenshots of offers received by Eugene Kim
01 "I'm a design apprentice who wants to be a marketer."
Like many students, when choosing a college major, Jin Yijie did not have a very clear understanding and planning. "At that time looked to be2+2 ProgramI chose it first because I had my favorite English language, thinking that I would switch if it didn't work out after I got in, but I didn't want to leave after I got in." Yijie Jin has been interested in marketing since junior high school, but she didn't want to limit herself to a single field.
Professional studies in China and GermanyConducted around branded disciplines, the brand as aemerging interdisciplinary subject (in science)The coverage of theCommunication, Marketing, Management, DesignThe content of the program is multidisciplinary in nature. In the midst of specialized courses of study, theIn addition to refining her design skills, Eugene also learns how to apply her skills to branding and marketing from various brand management and brand communication courses..
Yijie Jin said, "Here, I can not only learn design, so that I can have a skill, but also exposed to the knowledge of brand communication and marketing in the domestic and international courses, and get the exercise of systematic thinking. In class, we also have the opportunity to team up with students from the convention and exhibition and advertising majors to work on a variety of branding projects. I really enjoy this mode and feel that I am on my way to becoming a multi-faceted 'marketers's goal of moving forward."
Coursework completed by Eugene Kim and classmates
Jin Yijie knows the importance of putting theory into practice. After class, she takes part in various events such as the College Students' English Competition, and also forms inter-disciplinary teams with other students to take part in competitions such as Innovation and Entrepreneurship and Internet+. So far, she, together with different team members, has gainedThe first prize of the 11th Zhejiang Provincial Exhibition Planning and Creativity Competition, the special prize of the 12th National College Students' E-commerce Innovation, Creativity and Entrepreneurship Challenge Cross-border E-commerce Competition - Theory Competition of the Independent Station (school level), and many other honors..
02 "Be a China Storyteller with International Communication Power"
To the German brand University of Applied Sciences for 2 + 2 after two years of study, in addition to the daily course, Jin Yi Jie also do not miss any exercise their brand communication power, theIn particular, opportunities for international disseminationShe has participated in the planning and exhibition of the Sino-German Youth Brand Design and Cultural Exchange Exhibition, the "Youth and the Sea, Asian Games Xiangshan" Video Exhibition, the 3rd Sino-German Brand Innovation Forum, and the "Old Fashions - New National Trend" Innovation and Design Exhibition, which were held at the university's Hamburg Campus in Germany.
"I think we go abroad not only to refine our professional knowledge, but also to act as a communicator to show China's image to the world. Together with my fellow students in exhibition and advertising, I fully mobilized the branding-related knowledge I had learned, and each of us worked in our own way for the most perfect exhibition effect. We hope that we can better present and spread Chinese culture to foreign friends, and this process is both challenging and meaningful, and it has also added a bright piece to my graduate school application resume." She said.
Yijie Jin's participation in exhibition-related work
Exhibition site
03 "Trying" is the best way to learn.
"Trying" is what Eugene Kim has concluded by summarizing all her experiences so far.Interprofessional and intercultural thinking, communication and negotiation skills, attitude of continuous learning...... She believes that these are essential qualities for a marketer. Trying" is the only way for her to acquire these abilities. When she was in China, she was the head of the Sino-German Recruitment Association, an officer of the sports department of the Sino-German Branding Department, the vice class president and the assistant of the academic affairs. In addition to her studies and competitions, she also participates in the summer social practice of the department, as well as internships in companies and organizations. On top of her major, Yijie Jin also minored in cross-border e-commerce micro-profession at Zhejiang Gongshang University.She's like a sponge, grabbing all the time she can to enrich herself..
Yijie Jin's Summer Social Practice Dialogue with Lanzhou University Professor
Micro-professional certificate in cross-border e-commerce earned by Yijie Jin
Internship certificates earned by Eugene Kim
After coming to Germany to study, Yijie Jin's professional ability has been highly recognized by her teacher, Prof. Claus Mewes. She was also invited to join Prof. Claus Mewes' studio for internship, and now she is mainly involved inParabel. Zentrum für Kunst in Hamburg Museumand the famous German painterFlorian KöhlerManagement of the painting library.
"In the management of the gallery, I need to assist the professor in photographing, numbering, and keeping a clear record of each painting. At first glance, this job may sound like it's not related to marketing, which I love. However, in reality, the exhibition and sale of paintings is not outside the scope of brand communication and marketing. I've learned a lot from my professors." Jin Yijie said.
Florian Köhler Gallery
Parabel. Zentrum für Kunst in Hamburg under construction
04 Message from Sisters
For self-study and enhancement, Yijie Jin has a few points she would like to share with her younger siblings:
(1) Stay curious and keep exploring new areas.
(2) Adherence to good study habits, rational planning of time, maintaining a healthy lifestyle, which everyone understands, but it is difficult to adhere to for a long time.
(3) Communicating with others can broaden your horizons and knowledge, and you need to respect the views of others when working in a team.
(4) Time is the most valuable resource. Make good use of it, constantly enrich and improve yourself, and enjoy the process of learning and growth.
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