To date, Li Chenxin has received awards from University College London, The University of Melbourne, The University of Edinburgh, The University of Glasgow, The University of Southampton, The University of London, The University of London, The University of Melbourne, The University of Edinburgh, The University of Edinburgh, The University of Glasgow, The University of Glasgow, The University of Glasgow, The University of Southampton and many others. University of Edinburgh, University of Glasgow, The University of Southampton, etc.Offers from 5 world-renowned schools.
As "Li Chenxin", a 2+2 majoring in Advertising of the Sino-German Branding Department in the class of 2020, she has completed the first step of her university life and is about to start her master's degree studies. Looking back on four years, Li Chenxin said:"It's really four steps at a time."
"Our Sino-German Branding Department introduces the educational philosophy and educational and teaching resources of the University of Applied Sciences in Germany.Integration of industry and education, internationalized education. Diverse real-world corporate projects were introduced into the classroom, and the students had a great workout with real problems under the guidance of the instructors."
"I still remember when I was a sophomore, the academic department launched a school-enterprise cooperation program with the Nine Ru City Group. At that time, a few classmates and I were fortunate enough to be selected to work with the class of 19 to complete a series of tasks. At that time, I was dismayed to find that I was the weakest in the whole team. My copywriting skills were poor, my aesthetics were bad, and my creativity was mediocre; that was the first time I felt the gap between me and the people around me."
Regarding the relationship between the program and the internship, Chenxin Li said, "The Sino-German program is centered around the branding discipline, and we will learn in the class thatExpertise in brand communication, andApplying it to business problems. I will choose the corresponding internship position to expand my study after the relevant course, and the professional foundation laid down in the course will also help me adapt to the work of the position quickly."
Chenxin Li's branding solution for Eurekakids in the Practice Transformation Program course
Footprint One: Ningbo Daily
As a sophomore, Li Chenxin was given the opportunity to work as an intern at Ningbo Daily thanks to the continuous honing of her presentation skills in the classrooms of the department. Most of the internship work centered on government-related work and activities, and the content and mode of work were relatively traditional. As a newcomer to the workplace, sheExperience a very different collaborative atmosphere than the campusAfter learning, we will know what we are not doing. Learning to know the shortcomings, with the confusion and thinking accumulated here, back to school, Li Chenxin felt that he learned more direction.
Footprints II: Pacific Bird
In the second semester of her sophomore year, Li Chenxin took Mr. Zhou Xinyan's "Advertising Planning and Creativity" course, and that was the first time she had a basic knowledge of writing marketing plans. After finishing the class, she chose her favorite fashion track and passed the interview and became an intern in the summer of her sophomore year in the brand department of Pacific Bird.
"What I learned in my Advertising Planning and Creativity class quickly came in handy." During this internship, Li Chenxin was involved in a nationwide event marketing that united the four sub-brands of Pacific Bird. From planning to execution, from brainstorming and designing to drawing and shooting, this is Li Chenxin'sFor the first time, I felt how brand genes and brand stories should be conveyed to consumers.
Li Chenxin participates in the poster shoot
"What struck me most during this internship was:Being a brand means you need to be an artistic scientistThe brand is really warm and has a strong story to tell. Brands are really warm and have a strong sense of storytelling, as the teachers of the Sino-German School said. This internship has taught me what'Brand Perception'."
Li Chenxin was conducting a debriefing
Footprint III: Publicis Groupe International 4A
Nowadays, information technology and digital media affect every aspect of people's lives. In the second semester of her junior year, Li Chenxin was exposed to Mr. Hou Jiasheng's "Digital Branding" course and learned how brands can use digital media to carry out a series of marketing tactics and continue to influence the minds of consumers.
Chenxin Li's digital marketing program for aromatherapy brand Tamburins in the Digital Branding course
We use all kinds of social media every day, from the perspective of the platform, how should we help brands realize commercialization and build digital brand image? With these questions in mind, Chenxin Li came to Publicis Groupe, a globally renowned 4A advertising agency, to start her third internship journey - themedia planning. During this period, she participated in the planning of the marketing campaign co-branded by L'Oreal Paris 20 Cream and Xiaohongshu IP - "Friday 20 picks you up from work". This internship experience allowed Li Chenxin to perceive for the first time thatData, in the context of digitalization, is a crucial yardstick to measure branding.
Footprints IV: Little Red Book
The internship in the fourth year of college is undoubtedly a comprehensive test of graduates' four-year knowledge and application ability. With the four years of study and internship precipitation in the Sino-German Branding Department, Li Chenxin secured an internship opportunity in the Internet "factory" - Xiaohongshu.
At the beginning, she encountered a problem - "inferiority complex". Because all the interns around her were from 985 or 211 prestigious schools, she became a big "E person" and became an "I person". The only way to prove herself as a Sino-German student is to work hard and not lose out to her counterparts from famous schools! At the beginning of the internship, Li Chenxin went home with her computer until the early hours of the morning to revise her proposals and actively familiarize herself with the logic of the project content.
Li Chenxin was filled with satisfaction and pride when her colleagues could trust her with their work and use the results of her work directly in the proposals they reported to clients. She was further involved in the writing of Xiaohongshu's "White Paper on China's Beauty Industry" and "618 Marketing Guide".
"My supervisor once told me that she had interviewed a lot of interns and had seen a lot of students from prestigious schools slacking off on their work because of a sense of superiority. Whereas I had practiced in the Sino-German classroom through various project practices and assignmentsSharp market insights and Story Telling skills, poked her during the interview. I think this experience can give some encouragement to students who want to go to the Internet field thatDon't be complacent, take advantage of all the conditions in school and the workplace and work hard to improve yourself, and the opportunities will surely come to those who are prepared!." Li Chenxin said.
Li Chenxin mentioned that the Sino-German School"Enterprise Project Embedded"The course model gave her a lot of exercise: "Doing well on each big assignment, I wasn't doing it purely for the grade. For each project I think about: if I am the person in charge of this project, in what way am I going to convince the consumer? If I were the client of this brand, what would my real demands be? The thinking power I acquired in the academic department laid the foundation for me to adapt to the workplace."
"I'm the drummer."
In addition to her studies, Li Chenxin is also a drummer in the band. "Band is a very important part of my university, I like the tacit understanding I have with my bandmates, and I like practicing hard for weeks just for that 5 minutes on stage. Punk and rock bring me aesthetic and poetic qualities that areExpressions and cries for life. At this time, I would feel directly that my life was alive and free."
Keeping 60 points of humility at all times
And meet the challenges of the future with 90 points
It's Li Chenxin's hard-working philosophy
Let's work together.
Make your ordinary self extraordinary
One step closer to the dream
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