July 1Opening Ceremony of "Training of Innovative Design Talents for Specialty Brands in Yangtze River Delta", a 2024 Artistic Talent Training Subsidized Project of National Art FundThe event was held at Qianhu Campus of Zhejiang Miles College. Zhang Guohua, President of China Advertising Association, Yang Zhenfeng, Vice President of Zhejiang Wanli College, Wei Huidong, Deputy Director of Ningbo Art Museum, Professor Hou Guanhua of Pan Tianshou Art College of Ningbo University, Zhu Qiren, Director of Visual Art Center of Ningbo Municipal Museum of Culture, Pang Ju'ai, Associate Professor of College of Humanities and Media of Ningbo University and all the trainees of the training nearly 100 people attended the opening ceremony. The opening ceremony was presided over by Zhang Yiping, project leader, director of Sino-German Branding Department and dean of Sino-German School of Design and Communication.
At the opening ceremony, President Zhang Yiping introduced the overview and implementation plan of the project "Training of Innovative Design Talents for Specialty Brands in Yangtze River Delta", and Vice President Yang Zhenfeng issued a letter of appointment to the lecturing experts.
After the brief ceremony, the first lesson of the training started with a roundtable discussion, led by President Zhang Guohua, Associate Professor Pang Juai, German Vice President of Sino-German Joint Academy Prof. Stefan Waller, Vice President of Sino-German School of Design and Communication Mr. Gaudi, and Prof. Xu Xiaogou, etc. The topics of Artificial Intelligence and the influence of culture on brand design and brand communication were discussed.
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