June 28The first working meeting of the "dual system" special class between Sino-German Branding School and Hape Jardine GroupIt was held in Ningbo Yiren Toy Company. Teachers of Sino-German Branding Department, relevant leaders of Hape Group, enterprise instructors and students of special class attended the meeting.
The first phase of the "Dual System" specialization class is a two-step process.
Step one.Joint grading of the first phase of the "dual system" special class by the school teachers and the enterprise tutors.Evaluation. Evaluating the performance of the students in the promotion of Quadrilla, Korko, Trido and the brand operation of Hape, such as event planning and proposal, promotional video shooting, preparation for offline activities, product color matching and packaging design, Uniche product premiere, etc. Yuxi Xu, Yujie Zhang, and Yihang Zhu from TC China's Marketing Dept. and Chiyi Chen and Jinjun Lu from BT05 were selected as the outstanding students. Lu Jinjun of BT05 were selected as outstanding trainees.
The second step, building on the firstThe two sides held a project review and had an in-depth discussion on the project work to strengthen the improvement and mechanism innovation..
At the meeting, Zhang Yiping, director of Sino-German Branding Department and dean of Sino-German School of Design and Communication, said that the results of the enterprise practice of the "dual system" special class in this semester deserve to be fully affirmed, and that students can participate in the operation of the enterprise and take advantage of the enterprise's environment in the "dual system" special class.Deepened professional knowledge and understanding, enhanced practical and teamwork skills, while gaining experience for future career development and brand collaboration.
Mr. Yang Xiuqian, Human Resources Director of Hape Group, believes that the "dual system" special class provides students with the advantage of experience, and students can exercise their practical ability through real projects, feel the atmosphere of the workplace in advance, and understand the operation of the enterprise and the market demand, so that they can be one step ahead of the others in the process of career development. At the same time, the "dual system" special class also cultivates high-quality talents with practical operation ability for enterprises. A kind of cooperation is formed between the school and the enterprise.Mutually beneficial and win-win dynamicsIt is also a good way to realize the mutual development of both parties.
Both sides believe that deepening school-enterprise cooperation and promoting the "dual system" special class canEffectively do a good job in the organic connection between the education chain, talent chain and industry chainIn the future, the Sino-German Branding Department and Hape Jardine Matheson Group will help students to understand the operation of the company more deeply. In the future, the Sino-German Branding Department and Hape Jardine Matheson Group will also extend the internship time and enrich the internship content to help students understand the operation of the company more deeply and improve their comprehensive quality.
Business Mentor Feedback
It has been a pleasure to work with three students during these months. I am happy to see the collision of ideas with them every time; I am glad to see that they have taken our suggestions and are growing step by step; I am touched by their serious attitude and strong team spirit. I hope we will have more opportunities to work together in the future, and I would like to thank Sino-German Branding once again.
--Bruce, Corporate Instructor
In fact, I didn't expect much from the student practice at the beginning. However, on the first day, I was impressed by the students' positive attitude and their ability to learn quickly. I had a great time working with the students, and recognized their performance. Last week I asked HR: "Will they come back next semester?". I would like to express my sincere gratitude to the Sino-German Branding School and Hape Jardine Matheson for the "Dual Career" program, and I hope that it will continue.
--Nicky, Corporate Instructor
In addition to the one-day-a-week offline internship, our department collaborated with the Sino-German Branding School in the course "Public Relations and Content Marketing". The students applied what they learned in class to practical planning, and their planning landed this semester, which successfully closed the loop on the whole project. I have clearly seen them grow during this time and am happy for them.
--Sunny, Corporate Instructor
Students' perceptions
During my internship at Hape Group, I enhanced my design skills and visual application of brand communication by working on several projects. From the optimization of e-commerce platforms to the design of exhibition materials, each of these tasks has given me a better understanding of how to integrate design with core brand values and come up with innovative solutions. Thanks to the support and guidance of the SG-17 team, this has strengthened my determination to pursue excellence in the design field.
--Video Communication 2+2 Class 213 Li Wanying
My nearly three-month dual-enrollment internship has allowed me to step out of my comfort zone. I practiced first-hand the planning that was once only on PPTs. From classroom theory to on-the-ground implementation, the tolerance and guidance of seniors in the workplace allowed me to break through and progress during this time with my student buff. This experience not only enriched my professional knowledge, but also made me deeply realize the importance of teamwork, opening an opening for my future career so that more light can pour in.
---Advertising 2+2 Major Class 211 Zhuo Yun Wu
In the past two months, we were very lucky to participate in this "dual system" program, out of the campus to the Hape Group, and very lucky to enter the BT05 team, and know the three patient and responsible supervisors and other partners with great ability. In this happy family, we learned the importance of teamwork, the need to constantly improve and polish a complete plan, and also learned from our seniors the experience of the workplace, which will have a profound impact on our future study and work.
--Advertising 2+2 Major Class 212 Lu Jinjun, Ling Xiaoyan, Liu Zhiyi
I am very honored to receive the Outstanding Student Award, thanks to the Sino-German Branding Department and Jardine Matheson Group for giving me this opportunity to go deep into the internal practice of the company, and I will continue to work hard to move forward in the future.
--- Advertising 2+2 Class 211 Zhiyi Chen
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