Recently, Yin Zhengsheng, professor and doctoral supervisor of the Department of Art and Design, College of Architecture and Urban Planning, Tongji University, was invited to give a lecture to the participants of the National Art Fund-funded project "Training of Talents for Innovative Design of Characteristic Brands in the Yangtze River Delta" of the Sino-German Department of Branding."City Branding Design and Construction".
With the help of Prof. Yinphenomenological theory, an in-depth look at theThe subtle link between branding and architectureHe pointed out that brands, like buildings, are the crystallization of the spirit and material practice of the times. He pointed out that a brand, like a building, is the crystallization of the spirit and material practice of the times, and its creation and development are also deeply influenced by the changes in productivity and production relations. Brand building, like architectural design, needs to take into account functional, aesthetic, cultural and social needs in order to create both practical and identifiable works. As technology advances and market demands change, branding and architecture are constantly evolving, shaping our economic and cultural landscapes together.
Introduction of experts
Yin Zhengsheng, Professor and Doctoral Supervisor, Department of Art and Design, College of Architecture and Urban Planning, Tongji University, Visiting Scholar, Chiba University, Japan, Formerly Chairman of the Industrial Design Department of Tongji University, Member of the Steering Committee of Industrial Design of the Ministry of Education, Member of the Industrial Design Art Committee of the China Association of Fine Arts, Standing Director of the Industrial Design Association of China, Regular Member of the Design Society of Japan, Vice President of the Shanghai Industrial Design Association, One of the "100 Designers Who Influenced Shanghai Design". He is one of the "100 Designers Influencing Shanghai Design". He founded the magazine "Big Design" and promoted the School of Design and Creativity of Tongji University to become a famous design school in China. Participated in the formulation of national outdoor advertising standards, and was awarded the second prize of Shanghai Municipal Planning and the third prize of Shanghai Science and Technology Progress Award.
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