Recently, the Sino-German Branding Institute's National Art Fund funded project "Training of Innovative Design Talents for Specialty Brands in the Yangtze River Delta" has invited the following experts to participate in the workshopZhukanqi, Vice President of Shanghai Jing'an District Cultural and Creative Industry Association and Supervisor of Shanghai Industrial Design AssociationBringing courses to participants"Digital Creativity and the Renewal of Old Firms".
In his sharing, Mr. Zhukanqi emphasized that.Brands can differentiate and connect emotionally through IP, especially in the Chinese market, connecting products to specific emotions and situations through IP, creating a competitive advantage that is difficult to replicate.He put forward three strategies for brand revitalization of old brands. For the brand renewal of old brands, he put forward three strategies: exploring IP value, choosing the right type of IPization, delivering value, and creating unique "dopamine products". In addition, he also shared 10 popular trends in the development of old brands, including the exquisite lazy house economy, single economy, health trends, outdoor economy, etc. These trends point out new directions for brands. These trends point out new directions for brands and help them stand out in the fast-changing market. Mr. Zhukanqi's sharing not only revealed the magic of IP-based branding, but also provided valuable guidance for the revitalization and pop-up development of old brands.
Introduction of experts
Mr. Zhukanqi, graduated from Lawrence Technological University with a master's degree in visual design, and his main research interests are in the field of digital culture and creativity and aigc. Currently, he is the vice president of Jing'an District Cultural and Creative Industry Association, the supervisor of Shanghai Industrial Design Association, and the executive director of the organizing committee of Shanghai Jing'an International Design Festival.
English