Recently, the Sino-German Branding Institute's National Art Fund funded project "Innovative Design Talent Training for Specialty Brands in the Yangtze River Delta" has invited the following experts to participate in the training program.Prof. Li Jialin, Dean of School of Art and Design, Zhejiang University of Technology, National "Ten Thousand People Plan" Philosophy and Social Science Leading Talent, Cultural Masters and "Four Batch" Talents of the Propaganda Department of ChinaBringing courses to participants"Reinventing the Jiangnan Weaving Brand".
In the course, Prof. Li Galin introduced in detail the historical, cultural and technological background of Chinese brocade weaving technique, demonstrating its innovation and development in contemporary art.He emphasized the profound connotation of national gift brocade and "brocade" culture, and revealed the important role of brocade in diplomacy and cultural exchange. Nowadays, Jiangnan Weaving brand applies brocade weaving techniques in modern clothing design, through customizing styles, determining personal patterns, positioning flower patterns, selecting precise fabrics, precise production, and connecting the pattern design system, garment pattern design system and digital flower weaving design system, realizing the dream of "weaving a piece of brocade for one person, and making a garment". The dream of "weaving a piece of brocade and making a garment for one person" has been realized. Prof. Li also shared a number of innovative practice cases, demonstrating the modern application of brocade weaving techniques.
Finally, Professor Li summarized the positive impacts of the innovative inheritance of brocade weaving techniques on society, emphasizing theirPromoting cultural heritage, economic development and national cultural self-confidenceThe important role of Chinese brocade art in the modern society. Through Prof. Li Galin's wonderful sharing, the participants not only appreciated the unique charm of Chinese brocade weaving technique, but also saw its wide application and innovative development prospects in the modern society.
Introduction of experts
Li Jialin, Dean of the College of Art and Design of Zhejiang University of Technology, National "Ten Thousand People Plan" Philosophy and Social Science Leading Talent, the Central Propaganda Department of cultural celebrities and the "four batch" of talents, the Ministry of Human Resources and Social Affairs of the New Century One Hundred Million Talent Project national candidates, enjoying the State Council Government Special allowance experts, Zhejiang Province, Zhejiang Province, the chief expert of key scientific and technological innovation team, Zhejiang Province, the first level of the New Century Talent Project, Zhejiang Province, outstanding contributions to the young and middle-aged scientific and technological personnel, Hangzhou City, the top ten cultural and creative industries, Zhejiang Province, Outstanding Teachers. He is an expert of the National Science and Technology Award, an expert of the National Social Science Fund of Art Society, an expert of the Ministry of Education of "Yangtze River Scholars", a member of the Art Design Sub-committee of the National Art Degree Postgraduate Education Steering Committee, a convenor of the Zhejiang Provincial Degree Postgraduate Education Steering Committee for Art, and a member of the "Thousand Talents Program" of Zhejiang Province. Expert of "Thousand Talents Program". Presided over the development of high-density full-image digital simulation color silk weaving technology, so that China's silk design technology to achieve leapfrog development. He has presided over and completed 15 projects of National Cultural Innovation Project, National 863 Program Project, National Social Science Foundation Art Project, etc. He has published 33 monographs, theses and recommendation reports. As the first one, he has won the Second Prize of National Technical Invention, the First Prize of China Textile Science and Technology Progress, the First Prize of Zhejiang Science and Technology, the Gold Prize of National Invention Exposition, the Silver Prize of Nuremberg International Invention Exposition in Germany, and a number of Hundred Flowers Prize, the highest prize of China Arts and Crafts, and other awards. Many of his works have been selected as "national gifts" for foreign heads of state. His works have been collected by the Forbidden City Museum in Beijing, the National Museum of China, the National Library of China, the China Silk Museum, the Zhejiang Provincial Museum and other organizations.
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