Recently, the Sino-German Branding Institute's National Art Fund funded project "Training of Innovative Design Talents for Specialty Brands in the Yangtze River Delta" has invited the following experts to participate in the workshopChen Guanhong, Famous Old Brand Designer, Consultant of Packaging Design Committee of Shanghai Packaging Technology AssociationBringing courses to participants"A Hundred Years of Old Brands: The Development of Modern Brand Design in Shanghai".
Mr. Chen Guanhong deeply analyzed three classic works in his career as a senior branding person, and showed the students how he helped the traditional old brands to revitalize new vitality and vigor. Starting from the case of the butterfly pastry gift of the International Bakery, Mr. Chen told the participants how he helped the traditional old brands to revitalize and revitalize.Precise positioning and creative design, making traditional food a new market favorite. Immediately afterward, he shared the story of the People's Photo Studio's refreshment, showing theHow to pass on emotional resonance and cultural heritage throughThe brand has been in the public eye for a long time, and has brought this old brand, which carries the memories of countless people, back into the public eye.
Mr. Chen Guanhong ended with the success story of the "Chestnut King" of the new Changfa sugar chestnuts.Emphasized the importance of combining innovation and tradition, as well as demonstrated how to meet the needs of modern consumers while maintaining the brand's identityIn the conclusion, he encouraged the young designers present to recognize themselves and be flexible in facing the market changes. In conclusion, he encouraged the young designers present to recognize themselves, give full play to their individual and team strengths, face the changes in the market with courage, be flexible and adapt to changes, and inject new vitality and hope into more long-established brands with innovative thinking and unremitting efforts.
Introduction of experts
Chen Guanhong, a veteran brand design expert, general manager of Shanghai Heyue Packaging Design Co., Ltd, an A-level qualified designer of the International Commercial Art Designers Association (ICADA), consultant of the Packaging Design Committee of Shanghai Packaging Technology Association, and recipient of the Lifetime Achievement Award of Design of Shanghai Packaging Technology Association.
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