Sino-German Branding Department Visits Ningbo Minhe Digital Industry Base

On August 8, a group of 10 teachers from Sino-German Branding Department went to Ningbo Minhe Digital Industry Base to carry out the action of visiting enterprises and expanding jobs, and Zhang Yape, chairman of Ningbo Minhe Digital Industry Base, warmly received the group of Sino-German Branding Department.

Under the leadership of the relevant person in charge of the Minhe digital industry base area, the teachers visited the exhibition hall of the Minhe digital industry base and gained an in-depth understanding of the basic situation of the industrial park's enterprises stationed in the industrial park, the types of boards and business development, etc., and went into the outstanding enterprises such as Ningbo Fano Industrial Product Design Co. Visiting and learning. During the visit, we had an in-depth communication with Cai Zewei, General Manager of Dust Invasion Culture, and Hong Kailing, the manager of TALK LOOK brand, to understand the development of the industry and the demand for talents.

In the symposium with the representatives of enterprises, Chairman Zhang Yape made a brief introduction to the business development and future development of the industrial park, and expressed his willingness to provide venues, funds and other support for the cultivation of talents in Ningbo's cultural industry, as well as for the cooperation between enterprises and universities in the park. Li Xiaoqiang, the enterprise representative of Fano Product Design, introduced to the teachers the company's current business segments and talent demand, in which the brand design service and other businesses are highly compatible with the direction of talent cultivation of our department. Zhang Yiping, director of Sino-German Branding Department, also introduced the development history of the department, specialty setting, school-enterprise cooperation and talent cultivation to the representatives of the enterprises attending the seminar.The two sides discussed how to make use of the advantages of the brand discipline professional group of the academic department and the industrial characteristics of the industrial park to further build an open and shared cooperation platform and jointly cultivate international brand talents that meet the needs of industrial employers.

The Department of Sino-German Branding will take the opportunity of visiting enterprises and expanding jobs to further strengthen the connection with industrial enterprises, promote the cooperation between industry, academia and research, and help the development of branding majors and students' entrepreneurship and employment.

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