Recently, one of the most influential international awards in the global creative field - MUSE Creative Awards Muse Creative Awards 2024 was formally announced, Zhejiang Wanli UniversityShi Kaiyuan, a student of Visual Communication Design (Chinese-foreign cooperative education) in the Department of Sino-German Branding, grade 23.designer"Knowing and Doing - Wang Yangming IP Design"Standing out from the crowd of outstanding domestic and international entries.gold medal.
Muse Creative Awards (Muse Creative Awards)Sponsored by the American Alliance of Museums (AAM) and the International Awards Association (IAA), the awards are categorized by level as Platinum, Gold, Silver, Rose Gold, and Nominee. The awards are presented annually and recognize artists who have demonstrated excellence in communicating the arts. Judging criteria include scholarship, community, creativity, innovation, education, and inclusivity.
Behind the honors: from coursework to international awards
From what started as a classroom project to what eventually became a highly regarded design masterpiece on the international stage, Shi Kaiyuan has gone through a long period of accumulation and hard work.
"It all started with just one class assignment on the topic of Wang Yangming." Shi Kaiyuan said. Under the guidance of his major course instructor, Qian Biyan, Shi KaiyuanDigging deep into the essence of Wang Yangming's thought and integrating it into the design. From conception and sketches to the final product, he has worked through theRepeatedly polishing and revising to create a design that is both culturally rich and modern.and stood out from the many entries, winning high praise from the international jury.
Kaiyuan Shi's Muse Creativity Award-winning artwork
In an interview, Shi Kaiyuan said, "I am honored to receive this important international design award, which is both an encouragement and a spur for me. I will continue to work hard to surpass myself and contribute to the development of the brand design industry."
Solid Foundation: Specialization Helps Cultivate International Perspective
"I love it.Sino-German 4+0 training model. Not only can I enjoy high quality educational resources at home and abroad and improve my cross-cultural competence, but after graduation, I can obtain both the undergraduate certificate and bachelor's degree certificate of Zhejiang Wanli College and the bachelor's degree certificate of German branded University of Applied Sciences, which will give me more advantages when applying for graduate school overseas in the future."
Shi Kaiyuan said that during his freshman year, through his specialized classes such as Form and Composition, Introduction to Design Thinking, Practical Computer Technology, and 3D Design, he not onlyAcquired the basic skills and theoretical knowledge of design, but also to enhance their brand design thinking. In addition, the IELTS program offered by the school division has provided Shi Kaiyuan with valuableOpportunities for cross-cultural exchangeHe has not only improved his English, but also gained an in-depth understanding of the cultural backgrounds and customs of different countries, making his works more unique and inclusive. It laid a solid foundation for him to show his talent on the international stage.
Kaiyuan Shi with Mr. Moritz Wienert, the instructor of the Introduction to Design Thinking class.
Material accumulation: inspired by multicultural experiences
Creative flare-ups take time and effort.Mr. Shi Kaiyuan also shared some of his accumulated tips. He believes that design is not only a skill, but also a reflection of life attitude. Shi Kaiyuan admits, "I am passionate about traveling.The process of traveling is the process of breaking one's own fixed life and thinking pattern, the more you see, the more you will think more and deeper!. These unique experiences have become an integral part of my design." "That's why I don't recommend staying in your dorm room all the time, go out more, we design majors need to beRead more, think more, accumulate more."
In addition, Shi Kaiyuan has taken it upon himself to study the use of various software to continuously improve his design skills and level. This love and pursuit of design enables him to get up quickly and start again even when he encounters setbacks and failures.
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