In the afternoon of October 29th, the results exhibition of the National Art Fund 2024 Art Talent Training Subsidized Project - "Training of Innovative Design Talents for Specialty Brands in Yangtze River Delta" was opened in the exhibition hall of Building 9 of Sino-German Branding Department of Zhejiang Wanli College. Thirty trainees from universities, branding enterprises, design and communication companies across the country have made the exhibition.More than 60 sets of artwork are on displayThe work coversInnovative design for brands in different specialized fields such as art, fashion, visual communication, digital media, etc..
The exhibition isDebut of the Sino-German Brand School Building ShowroomIt is also a concentrated display of the achievements of young brand designers and planners, and a collision of creativity and wisdom, injecting new vitality into the field of brand design in the Yangtze River Delta. Not only has it attracted widespread attention on campus, but also by theChina News, Yongpai, CCTV, Phoenix News, Chao NewsThe media coverage from outside the university and other media outlets allowed a wider audience to appreciate the unique charm of the innovative design of the Yangtze River Delta's distinctive brands.
Straight from the opening ceremony
Mr. Zhang Yiping, project leader, director of Sino-German Branding Department and dean of Sino-German School of Design and Communication of Zhejiang Wanli University, made an opening speech. He said that the funding of the project "Training of Innovative Design Talents for Characteristic Brands in Yangtze River Delta" is the recognition of the National Art Fund for the internationalization of Zhejiang Wanli University and the support for the development and professional construction of the emerging interdisciplinary discipline--"brand science". It also supports the development and professional construction of the emerging interdisciplinary discipline - "brand science". The project is based on Ningbo, radiates the Yangtze River Delta, and faces the world.It actively encourages the exploration of younger and more fashionable brand innovation paths, and continues to promote the continued development of China's outstanding national brands and well-known brands.
Representatives of the project lecturing experts, Gaudi, Vice Dean of Sino-German School of Design and Communication, Chris Stahl, Associate Professor of Design of Sino-German Branding Department, and Chen Pinghua, project instructor and industry tutor of Sino-German Branding Department, made speeches one after another, in which they expressed their appreciation for the participants' innovative achievements and their high hope for the future development of the field of branding and design.
Representatives of the program trainees, design teachers Zhou Ying, Yang Zhiyuan delivered their testimonials, they shared their learning experience and creative insights during the training process, and said thatWill take the valuable lessons learned from the training back to the classroomThe program is designed to help students become innovative designers who can adapt to the needs of the future market.
Directly to the exhibition site
Stepping into the gallery, "TheSonoin Tenchi - Main Visual Illustration"Combine traditional elements with modern design to highlight the cultural heritage and contemporary flavor;"Yunnan Pu'er x Shanghai Coffee"Cross-border cooperation, fusion of Chinese and Western cultures, to meet the young consumers' pursuit of national fashion;Interactive Installation of "Dunhuang" Folk Musical InstrumentsThrough immersive interaction and music visualization design, it brings a novel sensory experience to the audience. ...... With solid skills and aesthetics, the participants demonstrated the inheritance and innovation of the long-established brand with the development of the times; and skillfully fused the art design with new technology, which interpreted a high degree of unity between the contemporary aesthetics and the brand's tone.
Tianyi Pavilion, Moganshan, Dunhuang Brand Folk Musical Instruments, Wu Liangcai Eyeglasses, Shanghai Coffee, Jingmai Ancient Tea, Fengxiang Good Gifts ...... How to revitalize these familiar Yangtze River Delta special cultural and commercial brands is the topic faced by the participants. This training centers around"Brand Heritage and Innovation in Yangtze River Delta" "Telling the Story of Chinese Brands"The theme of the project, carried out in a variety of styles, creative and distinctive brand practice project creation.
The program invited Zhang Guohua, President of the China Advertising Association, Lei Haibo, founder of Visual China and Taihuobird Technology, Ansgar Eidens, member of the German Design Council and professor at the University of Applied Sciences for Branding in Germany, among others.More than 30 renowned experts and scholars at home and abroadThe program focuses on the historical lineage and innovative development of characteristic brands in the Yangtze River Delta region, and systematically teaches the principles of brand design, creative strategies and market trends, leading participants to exploreThe way to integrate traditional elements with modern designDuring the 40 days of intensive training, participants benefited from a series of well-planned academic lectures, practice tours, creative workshops and creative exchanges. During the 40 days of intensive training, participants benefited from a series of well-planned academic lectures, practical excursions, innovative workshops and creative exchanges to learn comprehensively and in-depthKnowledge of brand innovation design and planningThe participants also visited 15 old brands, museums and cultural and creative parks in Shanghai, Hangzhou and Ningbo. In addition, the trainees went on field trips to 15 old brand pavilions, museums and cultural and creative parks in Shanghai, Hangzhou and Ningbo to experience the history, culture, aesthetics and commercial characteristics of the Yangtze River Delta from a close distance, thus accumulating a wealth of inspirations for their creations.
The successful implementation of the "Yangtze River Delta Characteristic Brand Innovation and Design Talent Training" program has demonstrated the diversified paths and practical methods of brand innovation and design, and also perfectly bridged the gap between theCraft & Design, Design & Product, Product & Brand, Brand & MarketThe channel of the exhibition. It is reported that the exhibition will continue to tour in Shanghai and other places, so that more audiences can appreciate the unique charm of the Yangtze River Delta characteristics of brand innovation and design.
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