In order to help the construction of national brands, the Sino-German Branding Department and Ningbo's long-established brand - Sheng Yangtai have recently carried out a number of visits and exchanges to explore the cooperation mode of integration of industry and education.
The Sino-German Branding Department received a visit from the main leaders of Sunrise Brand, and both sides had a preliminary discussion on the possibility of school-enterprise cooperation, the specific content and form of cooperation. In order to further promote the cooperative relationship, Mr. Lin Luzheng, Chairman of Ningbo Sheng Yangtai Holding Co., Ltd, Mr. Xu Xionglong, Deputy General Manager, Mr. Xia Feifei, Head of the Publicity Department, and Mr. Zhao Homing, Executive Director of Ningbo Sheng Yangtai Foodstuffs Ltd. and their delegation visited Sino-German Branding Department again.The two sides conducted in-depth discussions and exchanges on enterprise talent demand, school-enterprise cooperation projects, and signed a cooperation agreement.When Vice President Gaudi returned to visit Sheng Yangtai, theSpecific details of collaboration such as corporate programs in the classroom and design service themes were implemented.
At the cooperation seminar, President Zhang Yiping expressed his sincere welcome to the arrival of the team of Ningbo's long-established brand, Sheng Yangtai, and pointed out that the cooperation isA Key Step to Promote the Inheritance and Innovation of Old Brands and Synergistic Development of Industry, Academia and ResearchIt is expected that both parties will fully utilize their unique strengths in their respective fields to achieve a perfect fusion of traditional craftsmanship and modern expertise.
Vice Dean Gaudi introduced in detail the school philosophy, teaching resources and achievements in the integration of industry and education of Sino-German Branding Department. She emphasized thatThe Department will make full use of its advantages in cultural heritage, brand innovation and other professional fields to promote the cooperation between the two sides to a deeper level and jointly develop a broader space for development..
Mr. Lin Lu Zheng, Chairman of the Board, introduced the development history of Sunnyway and shared the current brand strategy and grand blueprint for future development. He expressed his hope that through school-enterprise cooperationLeveraging the achievements and experiences of Sino-German Branding Institute in talent cultivation and integration of industry and education in cross-cultural brand design, brand communication, and brand management, it will give strong impetus to the transformation and upgrading of the brand of Sunnyday..
participantsFocusing on the deep integration of industry and education, such as the rebranding of old brands, the inheritance and innovative development of traditional crafts, the construction of a platform for student internships and practices, and the establishment of a project demand bank.related initiatives, had an in-depth discussion and signed a school-site cooperation agreement. Subsequently the school department and Sunrise willIn-depth cooperation in talent cultivation and scientific research, brand innovation of Sunny Day, advertising, product design, brand internationalization development, etc..
In order to further implement the specific content of school-local cooperation, Vice President Gao Di led a return visit to Ningbo's long-established brand - Sheng Yangtai. This timeThe main contents of the return visit include store visits, field trips and implementation of specific details of school-site cooperationThe company's production process and brand culture were deeply understood by Mr. Gaudi and his team. Vice President Gao Di and his entourage gained an in-depth understanding of the production process, craftsmanship and brand culture, and implemented the specific contents of the enterprise project into the classroom, graduation design brand linkage, design services and so on. Among them, the design service will be centered on the design of "Sheng Yang Tai" traditional confectionery brand visual matrix design and "Sheng Yang Tai" brand publicity and promotion planning.
Ningbo Old Brand--Sheng Yangtai is a "Chinese Old Brand", "Zhejiang Old Brand" and "Ningbo Old Brand" which was founded in 1851. Shengtai is one of the "Chinese old brands", "Zhejiang old brands" and "Ningbo old brands". During the Xianfeng period of the Qing Dynasty, Sheng Yangtai was founded in Ningbo, and in the early years, it was characterized by the production and operation of northern and southern fruits and pastries, and it was one of the "Four Greats" of northern and southern goods in Ningbo, with a history of more than 170 years so far. It has beenWith the principle of inheriting the classics and putting quality above all elseWith its exquisite production technology and unique flavor, it has many loyal consumers in and around Ningbo. Over the years.While the brand is sticking to tradition, it is also exploring the road of innovation and developmentThe cooperation with universities in the integration of industry and education is an important step in the new journey of the brand.
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