预告｜第五届移动研究大会暨首届品牌传播国际论坛

5th Mobile Studies Congress (5MSC)reach toFirst International Symposium on Brand Communication (ISBC)Organized by the Sino-German Branding Department of Zhejiang Wanli University, the event focuses on brand communication in the era of mobile media and AI, discusses mobile media, creative ecosystems, design intelligence and other topics, further establishes a mechanism for global academic dialogue, enhances academic exchange and consensus, and gathers global academic research strength to promote the innovative development of the brand communication field.

The forum will be held from November 16th to 17th in Building 9, the new building of the Sino-German Branding Department at Zhejiang Wanli University. The joint event features 6 conference sessions, 5 public lectures, 3 workshops and 24 panel discussions,...26 chairpersons and commentators from 28 countries and regions at home and abroad, and 126 experts and scholarsParticipation will be a combination of online and offline.

November 16

make a speech (esp. short introduction, vote of thanks, afterword, funeral homily etc)

Time: 08:40 - 08:50

Prof. Stefan Waller, Vice President, Joint School of German Brand University of Applied Sciences, Zhejiang Wanli University

Time: 08:50 - 09:00

Prof. Xiaoge Xu, Founder of Mobile Research, Founder of Mobile Research International, Founder and Chairman of the Mobile Research Conference

keynote speech

Explores the transformative impact of mobile technology and Artificial Intelligence (AI) on personal and professional life. Designed to inspire and inform attendees on how to utilize mobile and AI technologies to remain competitive, innovative, and intelligent in today's rapidly evolving digital environment.

Time: 09:00 - 09:30

Topic: Mobile Media as Mediated Technology: Fostering Competence, Creativity and Ethical Responsibility in the Age of AI

Speaker: Dr. Dafydd Sills-Jones, Associate Professor/Director of the School of Design and Creative Technologies, Auckland University of Technology, New Zealand

Time: 09:30 - 10:00

Topic: AI and Consumer Insights: Strategies and Stories

Speaker: Ms. Yuanyuan Shang, General Manager, Validity, Hangzhou, China

Time: 10:15 - 10:45

Topic: Mobile Media Creative Ecosystem in the Age of AI

Speaker: Dr. Max Schleser, Swinburne University of Technology, Australia, Founder, Mobile Innovation Network and Association

Time: 10:45 - 11:15

Theme: Keeping Design Smart in the Age of AI: Heritage Preservation and Design Education in India

Speaker: Prof. Deepak John Mathew, Indian Institute of Technology, Hyderabad, India

Time: 11:15 - 11:45

Topic: AI trends shaping the future: brand transformation

Speaker: Dr. Laurent ANTONCZAK, RMIT, Vietnam

International Brand Communication Forum

The International Symposium on Brand Communication (ISBC) focuses on the international communication of country brands in the age of AI. This symposium will be a groundbreaking event in the dynamic context of Ningbo, China. It will bring together scholars to explore how AI is fundamentally changing the communication and perception of nation brands globally. Artificial Intelligence is more than a technological advancement - it catalyzes profound changes in marketing and branding.

International Conference on Mobile Research

The International Symposium on Mobile Studies (ISMS) is a gathering of respected academics, industry experts, and practitioners dedicated to examining the transformative role of Artificial Intelligence (AI) in shaping mobile media, mobility of all kinds, and communication paradigms. As AI technologies advance, their integration with mobile platforms has profoundly impacted the way we consume content, navigate environments, and communicate globally.

November 17

In addition to the main conference, there are five other collaborative sessions (Soochow University, Chongqing University, Xiangshan Film and Television Academy, Rajshahi University in Bangladesh, and AJK Center for Mass Communication Research at the National Islamic University of India).