Recently, students from the Sino-German Branding Department participated in the creation of the5 entriesThe "18th National University Business Elite Challenge Culture, Tourism and Exhibition Innovation and Entrepreneurship Practice Competition Exhibition Project Planning Competition National Finals 2024".2 first prizesThe Fifth National Exhibition Planning and Creative Competition2 second prizes"The Fifth National University Business Elite Challenge Exhibition Copywriting (Large Event Crowd Management Program) Competition".1 second prizeThe 14th Zhejiang Province Exhibition Planning Creative Competition2 first prizesThe 18th National University Business Elite Challenge Tourism and Exhibition Innovation and Entrepreneurship Practice Competition and Zhejiang Province Tourism and Events Innovation and Entrepreneurship Practice Competition in 2024".2 Silver Medals.
Award-winning project highlights
Opus 1
2025 First China (Hangzhou)
Heisei Dual-Use Industry Expo (HDIE)
Synopsis
The construction of a "dual-use" system is of crucial significance to national security and social stability. At a time when all kinds of risks are rising, it is urgent to build a comprehensive system that can guarantee the normal operation of the society in normal times and respond quickly in emergency. As a result, the first China (Hangzhou) Dual-use Industry Expo (HDIE) 2025 was born.
The expo showcases the whole industry chain of products for both flat and emergency use in a multi-faceted way. The core objective is to enhance safety and convenience, effectively protect people's lives and property, and vigorously promote the development of the safety and emergency industry. At present, the market scale of the dual-use industry continues to expand and has become an important emerging field. The exhibition is committed to enhancing the public's emergency awareness and self-rescue and mutual aid capabilities, promoting the integration of emergency safety into daily life, and contributing to the construction of "Safe China".
Team members
Ji Hongyu, Ye Siyu, Wang Zhishan, Shi Chenyun
Awards
First Prize of the 14th Zhejiang Provincial Convention and Exhibition Planning and Creativity Competition
Second Prize of the Fifth National Exhibition Planning Creativity Competition
Opus 2
Post-competition Development Study of Hangzhou Asian Games Branch Venue, Ningbo Xiangshan Asian Sailing Center - Study Program Planning
Synopsis
The project focuses on Ningbo Xiangshan Asian Sailing Center for in-depth research. Ningbo Xiangshan Asian Sailing Center, as the core venue for the sailing program of the Hangzhou Asian Games, has a unique background and advantages. The team conducted a systematic analysis of the venue's Asian Games legacy to accurately assess its value. In addition, the team actively explored the path of heritage revitalization, and provided specific and feasible strategies and measures from multiple dimensions, aiming to revitalize the valuable heritage after the Games. Through the rigorous evaluation of the revitalization effect, the team has gained a keen insight into the problems and put forward targeted recommendations for continuous improvement, while at the same time looking forward to the future development trend and facing the potential challenges. This in-depth analysis of the Ningbo Xiangshan Asian Sailing Center provides valuable insights for other Asian Games venues to learn from its success and achieve sustainable development.
Team members
Zhu Jingjing, Ma Chenhui, He Yujia
Awards
First Prize of the 14th Zhejiang Provincial Convention and Exhibition Planning and Creativity Competition
Second Prize of the Fifth National Exhibition Planning Creativity CompetitionOpus 3
An Innovative Approach to Promote the Marketing of Local Agricultural Specialty Products Based on Exhibition Research
-2025The First China (Beijing) Agricultural Specialty Products Exhibition and Trade Fair
Synopsis
2025 The First China (Beijing) Agricultural Specialty Products Exhibition and Trade Fair aims to showcase and promote specialty agricultural products, superfoods and modern agricultural technologies from all over the country, focus on the concept of healthy living, and enhance the brand awareness and market competitiveness of local specialty products. The exhibition combines the five-in-one concepts of exhibition, conference, transaction, experience and interaction to break the information asymmetry barriers, integrate the upstream and downstream resources of the industrial chain, optimize the sales channels, and help the high-quality agricultural products enter the market more widely. The team relies on the expertise and theoretical support of the Sino-German Branding Department to provide comprehensive services and support for the exhibition planning and ensure the success of the fair.
Team members
Ji Hongyu, Cao Sijie, Jiang Yue, Qi Xinwen, Shi Chenyun
Awards
2024 Silver Prize of the 18th National University Business Elite Challenge Cultural Tourism and Exhibition Innovation and Entrepreneurship Practice Competition and Zhejiang Province Cultural Tourism and Events Innovation and Entrepreneurship Practice Competition
2024 First Prize of the National Finals of the Exhibition Project Planning Competition of the 18th National Colleges and Universities Business Elite Challenge Culture, Tourism and Exhibition Innovation and Entrepreneurship Practice Competition
Opus 4
China (Ningbo) Military Science and Technology Low Altitude Industry Expo 2025
Synopsis
China (Ningbo) Military Science & Technology Low Altitude Industry Exhibition 2025 is a professional B2B exhibition focusing on military UAVs, aiming to promote the development of low altitude economy and the upgrading of military industry. The exhibition will be held at Ningbo International Conference and Exhibition Center, with exhibits focusing on the upstream and midstream of military drones. The exhibition adopts a variety of publicity and promotion strategies, including media publicity, public relations publicity and association department publicity. It is expected that the number of exhibitors will be 400 and the number of visitors will be about 30,000. The significance of the exhibition is to respond to the national policy, accelerate the development of UAV technology, and dedicate itself to establishing the first-class influence of Chinese brands in the global market, contributing to the progress of the UAV industry in China and the world.
Team members
Ye Ningyi, Jin Rui, Zhou Tong, Huang Yuru
Awards
2024 Silver Prize of the 18th National University Business Elite Challenge Cultural Tourism and Exhibition Innovation and Entrepreneurship Practice Competition and Zhejiang Province Cultural Tourism and Events Innovation and Entrepreneurship Practice Competition
2024 Profile of the First Prize Works in the National Finals of the 18th National Colleges and Universities Business Elite Challenge Culture, Tourism and Exhibition Innovation and Entrepreneurship Practice Competition Exhibition Project Planning Competition
Opus 5
Crowd Management Program for Outdoor Camping & Lifestyle Exhibition in Hangzhou, China
Synopsis
The project was designed to ensure the smooth running of the China (Hangzhou) Outdoor Camping & Living Exhibition and the safety of the participants. The program provides all-round control in terms of people flow, logistics, traffic management and crowd evacuation from the measures of pre-preparation, on-site management and emergency protection. Technical means such as infrared sensors, digital guide systems and drones were utilized to enhance management efficiency, and a detailed emergency plan was formulated to ensure rapid response and handling in the event of emergencies. CrowdManagement is taken as the core link of safety management for large-scale events, and the safety of the event is guaranteed through advanced technology and detailed planning, which emphasizes the importance of Sino-German Branding Department on practical teaching. The program summarizes and refines China's advanced experience and successful models in crowd management for large-scale events, and contributes to the sustainable and healthy development of related fields.
Team members
Cao Sijie, Sun Yuxin, Luo Yao
Awards
Second Prize of the Fifth National Colleges and Universities Business Elite Challenge Exhibition Copywriting (Crowd Management Program for Large-scale Events) Creation Competition
Honors and Testimonials
coach
Sino-German Department of Branding 2+2 Program in Exhibition Economics and Management
Dr. Wang Jin
"The Sino-German Branding Department provides students with aVery free learning environmentIn this environmentStudents make full use of their initiative and motivationIn this year's major exhibition competitions, I am heartily pleased and proud. From the selection of the project to the program polishing, each link is cohesive with the efforts and sweat of all of us. In the process of guidance, I am glad to see thatStudents apply what they have learned in the classroom to real-world competitions.They have done a great job in exploring the "flat and urgent dual-use" industry, developing the Asian Games venues, as well as the work related to the exhibition and sale of agricultural specialties, the military science and technology exhibition, and the outdoor camping exhibition. In the face of the tight schedule and difficulties, they also worked together and moved forward, and this tenacity is touching. As an instructor, I tried my best to answer questions and guide their thoughts.Watching students from different majors grow into conventioneers is the most rewarding moment for me!!"
2+2 Exhibition Economics and Management 22A1 Ji Hongyu
Thank you, Mr. Wang Jin, for your kind guidance! This is my second time to participate in the competition, with the first experience, I understand more and moreThe key significance of close teamworkThe game was a great success. In preparation for the race, we overcame many challenges andGreatly improved communication and coordination skills. When doing video shoots, I've even learned toassertive, , ,presentation skillsalso became more and more skillful. This competition not onlyTested self, , ,Broadened my professional horizons, , ,general competenceIt's also been upgraded on all fronts.I'm building the foundation for my future career..
Exhibition Economics and Management (China-Germany 2+2) 23A1 Shi Chen Yun
This was my first foray into convention competitions, but it gave me a very deep appreciation for theFrom the initial conception of the conventiontoProgressively landed as a viable programThe whole process. Our program focuses on "agricultural products", which is an area I have never been involved in before. For this reason, we conducted aIn-depth researchThis has given me a more comprehensive understanding of the agricultural situation in my country. Meanwhile, I was in charge of the defense in the team, which refined myverbal ability. Finally, I sincerely thank my seniors for their careful guidance, which has benefited me greatly in this competition.
2+2 Exhibition Economics and Management 22A2 Jin Rui
Being able to win an award in this competition.It's the result of our joint efforts.. Our project, the Military Industrial Science and Technology Low Altitude Industry Exhibition, aims to demonstrate the innovation and development of military industrial science and technology in the field of low altitude industry, and to promote industrial integration and cooperation. During the whole process, we overcame many difficulties, gathered wisdom and strength, and also deeply realized thatThe importance of teamwork and creative thinking. In the future, we will continue our efforts to explore and innovate, and contribute more to the development of the industry!
2+2 Visual Communication Design 22A1 Zhi Shan Wang
This convention competition has given me a deep feeling ofteam cohesionandInterprofessional exchange and cooperationThe importance of exhibition planning not only requires a professional knowledge base, but also requires full communication and exchange of team members. I am mainly responsible forVisualization design: Integration of exhibition logos, promotional posters, pptsetc. I am very thankful to my teachers and fellow students for giving me the opportunity toUtilizing my professional strengths, while exercising their ability toAs a visual communication major, I also deeply felt the charm of planning exhibitions., the little bits of progress gained during the research and design phase are far more enjoyable to me than the final product.
The Sino-German Branding Department has long been committed to cultivatingCombination of theoretical knowledge and practical skills(used form a nominal expression)"Intercultural + Interdisciplinary"(used form a nominal expression)Internationalized Applied TalentsThrough building a perfect curriculum system, introducing cutting-edge industry cases, building a practice platform and other initiatives in parallel, students can accumulate experience in learning and grow and transform in the real world. The results of this competition is not only the Sino-German Branding DepartmentA major breakthrough in the stage of teaching at conventions and exhibitionsIt also fully demonstrates the exhibition educationvariegationandIntegrated Parenting Outcomes.
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