In today's rapidly changing technology, AI technology is sweeping the world at an unprecedented rate. Are you aware of this trend that is leading the future?In order to foster the creativity and competitiveness of Chinese and German students in the age of artificial intelligence.Sino-German Branding Department offers mandatory course for 23rd grade students of Advertising (4+0) "Creative Technology and AI" with Prof. Jan Tomas and Dr. Titta Jylkäs as instructors.
Course Introduction
"Creative Technology and AI" CourseIntegrating cutting-edge creative design concepts with advanced artificial intelligence technology. Its core purpose is to instruct students in a systematic and solid mastery of the field of Artificial Intelligence.Basics frameworkUnlocking The Mystery of Using AI ToolsThe idea is to bring to mind those pie-in-the-sky, ingeniousCreative Conceptualization. The course is organized throughRich and diversified teaching methods--classroom lectures, case studies, brainstorming, group discussions, etc., so that the students can, in a hands-on exerciseStimulate innovation potential and effectively improve design efficiency.
Mentor Introduction
Jan Tomas, graduated from the University of the Arts Berlin, taught at Texas State University, Prague Academy of Arts, Czech Republic, and is now an associate professor at the Brand University of Applied Sciences, Germany. His main research interests areMulti-dimensional motion graphics and interaction design trends, AI designetc. He founded Jan Tomas Design in 2000, which provides typeface and interaction design for multinational brands and media.
Dr. Titta Jylkäs(Tita Jurkas), Ph.D. in design from the University of Kaplan, Finland, and senior lecturer at the University of Applied Sciences for Branding, Germany. She has worked as a service designer for Volkswagen, Frog, Capgemini, Finland Oyq and other well-known companies, as well as a design and development expert for KEHA-keskus in Helsinki.Member of the Review Committee of Design Research Society and Design Innovation Management Conference, International Design Research Society.Mr. Wang is also a member of the Board of Trustees of the University of California, Berkeley. Published several monographs and papers, including Shared Pathways: Human-Centered Digital Service Design and Artificial Intelligence.
Course Review
Design Thinking is an innovative key to problem solving, which encourages us to be user-centered, deeply understand the needs, and find unique solutions through creative thinking. In an era of rapid change, Design Thinking not only enhances the competitiveness of products, but also stimulates the potential of teams, leading us to move forward and create more value.
Design thinking theory covers five steps:
empathy: Understand users' needs and pain points and build empathy through observation and communication.
define: Identify the problem that needs to be solved and translate the problem into a person-centered problem statement.
conceptualization: Generate creativity and ideas and look for multiple solutions to problems.
original form: Translate ideas into concrete prototypes for initial validation and adjustment.
test (machinery etc): Rigorous testing of prototypes and improvements based on user feedback to ensure the effectiveness of the solution.
Based on the five steps of design thinking, Prof. Tomas skillfullyIncorporates the use of AI toolsand thus greatlyElevated the two dimensions of creativity and efficiency.. The students were guided one-on-one by Prof. Tomas to understand the diversity of AI tools and to use a variety of AI tools such asChatGPT, Midjourney, Uizard and RunwayMLThe design of the self-branded dynamic posters was completed with tools such as the "Brighten the Future", which brought out the creative and design thinking of the artist.
Student work and course evaluations
Advertising (4+0) 23A1 Wu Jingyao
Theme of the work::
DramaDive: Start Your Own Drama Adventure!
Work description:
DramaDive is a new interactive drama platform designed for those who are not satisfied with just "catching up". Using AI technology, it breaks down the boundaries of the screen, allowing you to talk to the characters and be a part of the drama. Regardless of your preferred language or subject matter, DramaDive can customize an immersive experience for you. The translation function allows users around the world to have an unobstructed access to the show, which is not only a visual feast, but also a spiritual adventure.DramaDive, let every story be different because of you!
Course Evaluation::
this courseIt's been a mind-blowing journey.. This course taught meHow to get pie-in-the-sky ideas off the ground with AI toolsFor example, I use ChatGPT to conceptualize storylines, Midjourney to draw visual concepts, and Uizard and RunwayML to prototype features. These tools acted as my creative assistants, allowing me to quickly build my projects from scratch. This course not onlyTaught me many creative techniques, , ,It's inspired me to be more creative with technology., making every inspiration for the future a reality!
Advertising (4+0) 23A1 Dingzhouhe
Theme of the work.
STYLEMATE: Your Virtual Wardrobe
Work description:
STYLEMATE: Your Virtual Wardrobe is a virtual closet app designed to help users manage their existing clothes, mix and match outfits, and discover new fashion trends. Through simple and stylish visual design and interactive animation display, the work presents the overall concept from the mobile app interface to the dynamic posters, demonstrating how to provide a convenient dressing experience for young fashion enthusiasts through digital means.
Course Evaluation:
this courseGave me an insight into how to effectively integrate AI with designTitta encouraged us to explore AI tools in a variety of fields and guided us on how to get the desired results through effective Prompts, while Prof. Thomas focused on teaching design concepts and visual expression. CoursesNot only does it cover practical applications of AI technologyAlsoFocus on the development of design thinkingNot onlyEnhanced my professional competenceAlsoInspired my interest and passion for exploring AI and digital design.
Advertising (4+0) 23A2 Ng Ka Lok
Artwork Topic:
"Fashion Genie"
Work description:
"Fashion Genie" is an online app interface. The initial login page, the main page and the data adjustment page show the main functions of the app: creating a virtual model by scanning, scanning clothes into the library, recommending daily outfits, and communicating with the fashion community. And finally, an AI animation shows the close integration of online closet and real life fashion.
Course Evaluation:
By taking this course, IThe biggest takeaway was an in-depth understanding of how to use various AI toolsI understand the importance of the "Prompt" prompt. Only by constantly changing the prompts and expressing my needs in a more detailed and specific way can the AI tool give me the exact results I want. At the same time, I also got to know and familiarize myself with many AI tools that I have never heard of before, so that I can choose different tools according to different needs in order to make the final content richer.
Advertising (4+0) 23A2 Yuan Tenghui
Artwork Topic:
Social Security and Pprotection Social Security and Protection
Artwork Design:
The travel boom has resumed after the epidemic, and with the deepening of the social aging problem and the rising awareness of people's own safety, the issue of travel safety is worth considering. In response to the lack of safety assessment of travel apps on the market, the platform combines traffic accident analysis, community emergency assistance, regional safety assessment and other functions to ensure people's safe travel.
Course Evaluation:
During the course learning process, the instructor uses Design Thinking as the underlying logic, and uses AI tools for Ideation, Prototyping, Testing and other processes to obtain the final design results.Prompt learning is moreLet's dive into AI layer by layerThe "I" is "I", "I", "I", "I", and "I".Product Design Background + Benchmarking User Information + Existing Problems" in the form of a continuous improvement of the results and a better understanding of our needs by the AI!
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