January 12Yuyao Innovation Research Institute of Zhejiang Wanli UniversityIt officially opens the hospital, starts a new journey of scientific and technological innovation and talent cultivation in the university city, comprehensively promotes the synergistic development of high-level scientific research of Zhejiang Wanli University and local industrial innovation of Yuyao, and helps industrial upgrading and high-quality economic development of Yuyao and even Yangtze River Delta region. Sino-German Branding DepartmentSino-German Institute of Brand Sciencein order toBrand ResearchandIndustry-university-research integration and innovationoriented to the Yuyao Innovation Research Institute, which has become an important part of its characteristic development.
Prof. Chen Zhongwei, academician of the Royal Canadian Academy of Sciences and the Academy of Engineering, director of the National Key Laboratory of Catalytic Conversion of Energy, Dalian Institute of Chemical Physics, Chinese Academy of Sciences; Wo Yongte, deputy secretary of Yuyao Municipal Party Committee, mayor of Yuyao; Ying Xiong, chairman of the board of directors of Zhejiang Miles College; Ma Jianjiang, deputy director of the General Office of the Municipal People's Government of Ningbo, member of the party group; Lv Jie, secretary of the party committee, chairman of the board of directors of Zhejiang Miles Educational Group; members of the Education Working Committee of Ningbo Municipal Committee, Wang Fei, Deputy Director of Ningbo Municipal Education Bureau and member of the Party Committee; Chen Shanfu, Deputy Director of Ningbo Municipal Bureau of Science and Technology and member of the Party Committee; Lin Zhihua, President of Zhejiang Miles College, Wang Weizhong, Secretary of the Party Committee; and Mao Pixian, Standing Committee Member of the Municipal Party Committee of Yuyao City, Vice Mayor of Yuyao City, and other guests attended the opening ceremony. Other guests attending the opening ceremony include leaders of relevant departments of Yuyao Municipal Government, leaders of relevant schools, departments and colleges of Zhejiang Miles College, representatives of industries, enterprises and cooperative units. The opening ceremony was hosted by Wang Weizhong.
In the opening ceremony session, Woyonte, Lin Zhihua, Ma Jianjiangdeliver a speechAfterwards, the Institute has been working with five leading companies, including Anhui Zhongding Holdings (Group) Co. Subsequently, the Institute and Anhui Zhongding Holding (Group) Co., Ltd, Sunyu Group Co., Ltd, Zhejiang Dafeng Industry Co., Ltd, Ningbo Jiangfeng Electronic Materials Co., Ltd, Ningbo Yangming Industrial Technology Research Institute Co.Signing of strategic cooperation agreementsThe simultaneous holding of theThe first post-doctoral station signingLtd.", "Joint Pilot Center for High Specific Energy Electrode Materials", "Joint Laboratory for Advanced Additive Manufacturing Technology and Equipment", Green Circular Economy Proof of Concept Center", "Zhejiang Wanli College Ningbo Alumni Association Yuyao Branch", "Party Building Alliance", "Ideological and Political Education Integration Community of Universities, Middle Schools and Primary Schools", "Wanfeng Qingyin" Youth Innovation and Entrepreneurship Training and Internship Base, and "Joint Cultivation Base for Provincial Graduate Students". Joint Cultivation Baseunveiling ceremonyandAppointment Ceremony of the First Director of the Academic Committee. Under the joint witness of all parties, Yuyao Innovation Research Institute of Zhejiang Wanli College was officially opened.
Yuyao Innovation Research Institute of Zhejiang Wanli UniversitySupported by the 5+1+X system, deeply plowing into the fields of intelligent manufacturing, intelligent energy, life and health, big data, brand science, etc., and running full steam ahead to "Gathering of high-level talents, high-level scientific research, high-quality achievement transformation, high-standard talent training"The construction goal will cultivate and grow new quality productivity for Yuyao City, inject strong power for the comprehensive level of industry-academia-research enhancement of Zhejiang Wanli College, and also provide full support for the high-quality development of regional economy.
Sino-German Institute of Brand ScienceOriented on serving the high-quality development of economy and society, proactively adapting to knowledge innovation, scientific and technological progress, focusing on "Brand Science"Related Academic Research. On the one hand, the commitment toEnhance the level of education and teaching, promote the cross-fertilization of disciplines, and cultivate high-quality talents with international vision and brand awareness.On the other hand, actively promotingTransformation of scientific and technological achievementsThe research results are encouraged to be applied in practice to create value for the enterprises and the society.
After the ceremony, the participants visited together theSino-German Branding Department ShowroomandNational Art Fund 2024 Artistic Talent Training Subsidized Project--"Training of Innovative Design Talents for Specialty Brands in Yangtze River Delta" Achievement ExhibitionThe Chinese-German Branding Department has been given an in-depth look at theBrand Innovation DesignThe diversification of pathways andInternationalizationThe innovative development model.
Sino-German Institute of Brand Science in Yuyao Institute of Innovation and ResearchThe company will expand its presence in theBrand Research, ,Brand strategy planningThe Institute of Brand Science will combine its own disciplinary advantages to guide the national brand strategy and industrial development needs. Combined with its own disciplinary advantages, the Institute of Brand Science will take the national brand strategy and industrial development needs as a guideline, and provide enterprises with ideas and methods of brand innovation by carrying out scientific research projects related to the discipline of branding.Promoting local industries to branding and high value-added developmentIt will inject new kinetic energy into the brand building and market competitiveness enhancement of enterprises in Yuyao and even Ningbo and Zhejiang. At the same time, the institute willGathering top talents, building bridges for international cooperation, and promoting the sharing of brand resources, , ,Promote the integration of education, science and technology, talent and industry in the field of brand science.In order to contribute to the construction of Zhejiang Wanli University as a domestic first-class and internationally renowned high-level applied university with distinctive features.
Zhejiang Wanli University, in cooperation with the German University of Branding and Applied Sciences, integrates academic and industrial resources in the field of branding at home and abroad.Establishment of Brand Science Research Institute of Zhejiang Wanli UniversityThe Institute is affiliated with the Sino-German Department of Branding. The institute is subordinate to the Sino-German Department of Branding, and takes exploring and researching the evolution path, construction standard, innovation method, development law, and cultural value of brands as its main task, integrating and expanding international academic and industrial resources of branding, and endeavoring to fill the gaps in the construction of China's "branding science" disciplinary system and the research of industrial topics, so as to form a "Branding Science Institute", which is the first of its kind in China.Cultural Communication with Chinese Characteristics, International Cooperation in Economic and Trade Education, Disciplinary Theory and Technological Innovationand other features to become a service "China Brand Creation"An applied research and translational base for the national strategy, theInternational research cooperation platform with certain academic and industrial influence at home and abroad. Meanwhile, the Brand Science Institute, asInnovative service platform for the integration of industry, science and education to carry out academic research related to brand scienceIn addition, it promotes the exchange of Chinese and foreign brand disciplines, promotes the creation of Chinese brands, enhances the influence and competitiveness of independent brands, and helps the transformation of Chinese products into Chinese brands.
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