Gold, Silver and Bronze! Sino-German Students Win Several Awards in Ningbo Golden Camellia Advertising Creative Competition

On January 13th, Ningbo Municipal Market Supervision Administration hosted, the Municipal Cultural Industry Promotion Association, the Municipal Advertising and Media Association, and the Ningbo National Advertising Industrial Park hostedRelease Ceremony of the Result of the 2nd "Golden Camellia" Advertising Creative Works Collection CampaignSuccessful conclusion. The Sino-German Branding Department has a total of10 works selectedChopper1 Gold Award, 1 Bronze Award, and 7 Merit Awards for College Advertising (Graphic Category), , ,1 Silver Award and 1 Bronze Award for College Advertising (Video Category)The event demonstrated the strength and learning achievements of Sino-German students in brand design and communication. In addition, on behalf of the school, the Sino-German Branding Department was awarded the"Outstanding Organization Award".

Ningbo's second "Golden Camellia" advertising creative works collection activities, in line with the in-depth study and implementation of the 20th CPC National Congress and Xi Jinping's visit to Zhejiang's General Secretary of the spirit of the important speeches, and give full play to the advertising creativity in shaping the brand image, spread the concept of civilization, and lead the era of the promotion of the role of fashion. The competition shortlisted 126 pieces (groups), and finally selected 117 pieces (groups) of award-winning works, including 8 pieces (groups) of gold awards, 15 pieces (groups) of silver awards, 22 pieces (groups) of bronze awards, and 72 pieces (groups) of excellence awards. The competition is closely centered on"In Ningbo" series of brand building actionsContinuous deepening"Creativity has 'Ning' Silk Road to raise 'Wave'"The theme of creation centers around the promotion of the excellent traditional culture of the Chinese nation and the continuous release of the new vitality of reform and opening up, with the aim of creating a number of excellent advertisements that sing the melody of the times, enjoy a better life, and are both ideological, artistic and ornamental.

Awards

existAdvertising for university students (graphic type)The track.Visual Communication Design (4+0) Class 23A1 Yang Fuhua's "Branding Design for Yangming Residence" won the Gold Award.With unique design concepts and exquisite visual presentation, the work successfully shaped the brand image of Yangming Residence and demonstrated the deep understanding and innovative expression of traditional culture by Sino-German students.Visual Communication Design (Sino-German 2+2) Class 22A3 Mou Yining and Shao Yiran won the Bronze Prize for their work "Daughters are busy with reeling carts, drums and songs urge them to advance".The works skillfully combine traditional elements with modern design, conveying a strong cultural atmosphere and vitality of the times.The rest of the students' works were also honored with excellence awards for their creativity and design levelThis demonstrated the solid skills and innovative ability of Sino-German students in the field of graphic advertisement design.

existAdvertising for university students (video category)The track.Art and Technology (Sino-German 2+2) Class 22A1 Mao Yan and Ji Hongyu's "Bamboo Weaving" won the Silver Prize.The work shows the unique charm and cultural connotation of the bamboo weaving craft through vivid video images and infectious narratives, providing new ideas and perspectives for the inheritance and innovation of traditional handicrafts.Bronze Award for "Lacquer Simulation Interactive Design" by Nie Haoran, Chen Shuyan and Bu Fan from Art and Technology (Sino-German 2+2) Class 22A1With innovative interactive design and exquisite visual effects, the work brought an immersive experience of lacquer culture to the audience, and demonstrated the teamwork ability and innovative thinking of Sino-German students in video advertisement creation.

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