in order to promotePromoting Learning, Teaching and Integration through Competitionof parenting practices, the C.D. Branding School Department places a high priority onThe 12th Zhejiang University Students' Advertising Creative Design Competition and The 16th National University Students' Advertising Art Competition, called on students majoring in advertising and visual communication design to respond positively. They also demonstrated their unique creativity and solid professional skills in the competition, winning a total of1 national award, 4 provincial awards(2 first prizes and 2 third prizes).
National Student Advertising Art Competition(hereinafter referred to as "DAGA") is a national college and university arts competition under the guidance of the Department of Higher Education of the Ministry of Education, co-sponsored by the Teaching Guidance Committee of Journalism and Communication in Higher Education of the Ministry of Education and the Advertising Education Committee of the Chinese Society of Higher Education, and hosted by the Communication University of China and the organizing committee of the National College Students' Advertisement Art Competition. So far, it is a national college student competition with large scale, wide coverage of colleges and universities, large number of teachers and students, and high standard of works. The province's colleges and universities competed on the same stage, and the competition was divided into four groups, namely, print group, video group, comprehensive group and plan group, to carry out offline selection and on-site defense, which attracted 17,000+ teams from more than 80 colleges and universities in the province to participate, and only 400 groups of works entered into the final judging of the provincial competition.
As a Class A academic competitionThe competition not only examines students' professional skills and creativity, but also promotes teaching exchanges and academic discussions in journalism, communication, advertising and other related disciplines, and provides an important platform for cultivating high-quality advertising art talents with innovative spirit and practical ability.01
From the classroom to the competitionDuring the preparatory phase, instructors in each program conducted classroomProject Coaching, andOrganized several creative workshops, stimulating students' creative thinking and teamwork spirit. The students studied the market trends in depth and combined their professional knowledge to create a number of innovative and marketable works. After the completed works were evaluated by the teachers of the college's professional courses, the students were awarded the "Best of the Best".14 entries for the provincial competition.
01 From the classroom to the competition
During the preparatory phase, instructors in each program conducted classroomProject Coaching, andOrganized several creative workshops, stimulating students' creative thinking and teamwork spirit. The students studied the market trends in depth and combined their professional knowledge to create a number of innovative and marketable works. After the completed works were evaluated by the teachers of the college's professional courses, the students were awarded the "Best of the Best".14 entries for the provincial competition.
02 Compose works with inspiration
HBN Package Design
Chen Jiashuo (1935-), Chinese actor
Hot Sweat Resonance Program
Zhang Zhiwei Chen Yao Yuan Qingxuan
Excellence on the go
Zhang Xinyue Xia Yuqian Zhou Chenxi Wang Zhicoral
Always have medicine, always love.
Yi-Ru Zhang Jia-Fei Ni Jiang-Ru Chen
Sweat odor is not NG sports super "friendly" flavor
Wenjing Pan, Yining Xiang, Yiting Peng, Wang Ziyang.
04 Teacher and student acceptance speeches
By participating in the competition, students practiced and practicedTeamwork, creative conceptualization, design skills, planning and integration, and other aspects of abilityThey have also gained the ability to apply their professional knowledge. They not only learned how to work together efficiently under tight time constraints, but also mastered the skills of transforming creative ideas into feasible advertising programs and how to use design tools to accurately attract target audiences. In terms of the composition of the participating teams, most of the teams in the category of Planners were organized in the form of interdisciplinary teams.The result is an interdisciplinary creative practice that enhances the diversity of advertising creation and utilizes the professional strengths of each discipline.. In addition, some students skillfullyThrough AR, VR and other cutting-edge digital technologies to display advertising creativity, so that the work in the visual presentation and interactive experience level to show a stronger impact and innovation, in the field of advertising creation to show unlimited potential and possibilities.
--Mr. Zhou Xinyan
At the beginning of the preparation for the contest, the group aspired to win the award, although I was the first time to participate in the planning of the project, I was a little apprehensive, but still adhering to the style of down-to-earth, in the group's cooperation in the steady grind. I was mainly responsible forCreative Planning and Visual DesignAfter the theme of "Traveling is Great" was decided, I injected my inspiration into the campaign. At the later stage, I completed the design of the poster and the prototype of the punch card device, and invited professional students to polish the plan. I think the key to success lies in"People and"Team MembersEach has his own strengths and is good at communication and integrationMr. Zhou Xinyan's selfless assistance was especially important, and together we helped the plan to mature and improve, and our efforts were ultimately rewarded.
---Advertising (Sino-German 2+2) 22A2 Xia Yuqian
Our team breaks down the program intoPre-research, theme derivation, marketing strategy, creative proposition and media scheduling and budgeting.The theme of the event brief was developed. We used the preliminary research to understand the market and brand status, and then combined the brief with the event to develop the theme.To develop marketing strategies and creative ideas, and then plan the media and budget, each link is closely intertwined, and advertisers need to be both creative and logical to keep the project coherent.I had the honor to participate in the provincial defense of the Grand Broad competition, and I deeply feel the key of expression ability, telling the judges about the project needs to beWell-organized and lively. In the defense, the judges ask questions and express insights that we need toRandomness and confidence, both humility in accepting suggestions and boldness in articulating one's opinion, thus presenting the project and oneself.
--Advertising (Sino-German 2+2) 22A2 Zhou Chenxi
Integration of the various specialties set up by the Sino-German Branding Departmentinternalization, ,brandingIdea, Focus"Intercultural + Interdisciplinary"to create"Theory + Practice + Project TrainingThe teaching mode of "University-Enterprises Cooperation" provides students with diversified resources and growth stages, aiming to cultivate applied and compound talents with international vision. Looking ahead, the department will also continue to deepen school-enterprise cooperation, promote the integration of industry and education, further broaden the platform for students' internship and practice, and create more opportunities for students to practice and innovate.
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