In order to further deepen the integration of industry and education, and to discuss in-depth the topics related to brand innovation and design, the Sino-German Branding Department recently hosted a meeting withXu Weimin, President of Yuyao Yangming Culture Academy, Bao Huijin, Vice President, Chen Bing, Deputy General Manager of Yuyao Kaitou Blue City Investment and Development Company Limited, Tong Zhan, Planning Manager of Yuyao Yangming Ancient Town, and Zhang Mizhen, General Manager of Ningbo Tengmai Culture Development Co.The visit of the two sides on the development of cultural industry, the new mode of cooperation between schools and enterprises to start a discussion and exchange.
In the cooperation seminar, President Zhang Yiping and Vice President Gao Di introduced the development history, school-running philosophy, professional characteristics, talent cultivation mode, scientific research, international exchanges, and achievements of industry-teaching integration of the Sino-German Branding Department. The relevant persons in charge of Yangming Culture Academy and Yangming Ancient Town introduced the inheritance and development of Yangming culture and the construction of Yangming Ancient Town project. The academy, government and enterprises reached a consensus on cooperation.
President Zhang Yiping welcomed the arrival of President Xu Weimin and his delegation, and pointed out that the Sino-German Branding Department is committed to cultivating students withInternational outlook, innovative spirit and practical ability(used form a nominal expression)Branding Professionalsand has been deeply engaged in the field of teaching and research in the cultural industry, closely rooted in the fertile soil of local culture.Making cultural branding a key direction for teaching and researchHe said that the Sino-German Branding Department is located in Yuyao Campus of Zhejiang Wanli. He said that the Sino-German Brand Science Department is stationed in Zhejiang Wanli Yuyao Campus, which provides a solid spatial foundation for this school-enterprise cooperation, and he hoped to take this opportunity to further expand the field of cooperation with Yangming Culture Academy and Yangming Ancient Town, and to give full play to the advantages of the resource channels of international cooperation and the emerging disciplines of brand science, so as to facilitate the landing of the school-enterprise cooperation projects.
President XuHe said that Yangming Culture Academy is committed to the in-depth research and extensive promotion of Yangming culture, and has rich resources and needs in cultural heritage and brand innovation. He emphasized that the Sino-German Branding School isCross-cultural brand design, brand communication, brand managementIt has already achieved fruitful results in talent cultivation and integration of production and education, and hopes to integrate resources through in-depth cooperation to realize the synergistic advantages of the university, government and enterprises.
In the exchange and discussion session, the two sides carried out in-depth discussions on topics such as high-level high-level project cooperation, research on brand innovation and design-related topics, and industry-university-research cooperation on the ground. The Sino-German Department of Branding will play its role inThe Emerging Disciplinary Strengths of Brand ScienceandAdvantages of Internationalized TeachingIt will provide theoretical support and practical guidance for the brand building of Yangming Culture Academy and Yangming Ancient Town. At the same time, Yangming Culture Academy and Yangming Ancient Town will provide an internship and practice platform for the students of the Department.Practice of Industry-Education Integration Driven by Real Projects, enabling students to exercise and improve in a real cultural industry environment.
Yuyao Yangming Culture Academy, on March 9, 2020 atold town of Yangming, Hainanformally established in the project, isA wholly-owned subsidiary of Yuyao Kaitou Lancheng Construction Development Co.The academy aims to fully serve the three major goals of Yangming Ancient Town in building a "world-class sacred place of psychology", "a national historical and cultural city" and "a sample of organic renewal in the old city". The academy unites with the Academy of Social Sciences, the Municipal Bureau of Culture and Broadcasting and other organizations to focus on the content of the Yangming School of Mind through theResearch, Book Publishing, Cultural Salon, Curriculum Developmentetc. continue to tap into the cultural heritage of the project.
During the construction process of Yangming Ancient Town, Yangming Culture Academy has been actively linking the resources of experts from all walks of life in the country, developing courses on Yangming psychology, compiling and distributing relevant periodicals and books, and planning study routes on Yangming culture, thus laying a profound foundation for the cultural projects such as large-scale study activities, cultural salons, online microclasses, guided reading and training of the "Transmission of the Book of Learning", and activities of National Alliance for the Protection and Research of Historic Sites of Yangming, to be conducted on a regular basis after the completion of the neighborhood.
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