The Force in Branding
Event Location: Zhejiang Wanli College
Speaker: Jianfeng Le
Since this century, under the background of economic globalization, brand globalization has become the general trend. Since this century, under the background of economic globalization, brand globalization has become the general trend.
The cold international brands in former days are eager to gain a place in the new and huge Chinese market. Therefore, they are also racking their brains to adapt to this strange environment, and strive to communicate with Chinese consumers in a localized manner.
What is the way for brands in the era of fragmented information? How to face the changeable market and fierce competition? Mr. Le Jianfeng, an expert in brand planning and creative management and the author of advertising copy, will interpret the challenges and opportunities that advertising practitioners will encounter through the analysis of famous brand cases. Mr. Le Jianfeng, an expert in brand planning and creative management and the author of advertising copy, will interpret the challenges and opportunities that advertising practitioners will encounter through the analysis of famous brand cases.
English